Boise Convention & Visitors Bureau: A Historic Perspective

              BOISE C09VENTION & VISITORS BUREAU
A HISTORLC PERSPECTIVE
The Bureau was formed as the ultimate result of the recommenda-tions
of a ta~k force made up of members of Chamber of Commerce
Board of Directors, Auditorium District Board and local travel
industry representatives. (copy of report summary attached).
Following the final task force report the Bureau was created
with the Director's position being advertised nationally, with
the mission being described as creating a "full-blown" Convention
Bureau with comprehensive mar~eting programs being developed for
the purpose of generating hotel room sales as the Auditorium
District's revenue stream is from a transient room tax.
The original Bureau was created through a contract with the
Boise Chamber of Commerce wherein the Bureau would be totally
separate from the Chamber financially but with certain services
shared as appropriate. The Auditorium District agreed to be the
primary funding source for the Bureau's program with supplemental
program dollars being projected as coming through the 1982 created
Idaho Travel Council grant program. Ultimately membership dues
were projected. Sfaff was hired for convention sales.
Because the District's mission is to build a civic convention
facility the Bureau was instructed to accomplish an entry into
the meeting planner marketplace to move Boise into positive
visibility as a potential meeting destination so that there would
be demand for the center at the time of its construction and
opening.
It was agreed that the Executive Director would hire staff
to develop broad based tour/travel marketing efforts with program
dollars being generated through regional travel grant programs.
This decision was influenced by the fact that grant monies are
earmarked for programs only and cannot be used for administration.
This commitment was made by the District Board based on a desire
to accomplish their project without having to seek property tax
accessments, and that can only be accomplished through increased
room tax revenues.
The Bureau has operated since mid-1982 as a non-profit organ-ization
whose mission was to increase the number of meetings and
conventions held in Boise and the number of individuals who travel
to Boise and Southwest Idaho.
From May, 1982 through May, 1985 we have
Bureau with a staff of seven people. We have
marketing, servicing and researching programs
people working fulltime in this market area.
tools have been developed and are being used.
developed a Convention
in place convention
with four staff
All support sales
Reproduced from the Boise State University Library, Special Collections. MSS 250
The Bureau also has developed tour/travel marketing efforts
targeting travel agents, motorcoach operators, recreation vehicle
travelers, travel writers, vacation travelers and competitive
event participants. All necessary sales and support materials
have been develop~d to support these sales efforts. To date we
have administered $292,000 in regional grant dollars. Programs
coordinated through the regional committee.
To clarify the Bureau's status, non-profit incorporation
papers h~ve been filed, officially establishing the Bureau as
a non-profit organization separate from the Chamber and the
Auditorium District.
Copies of the Year End Reports for '82, '83 and '84 are
I attached for your review of our accomplishments.
It has been the goal of the Executive Director since the
beginning of the Bureau's development to create sophisticated
sales programs and local public awareness programs to make us
competitive with other Bureaus in the United States. I believe
we have created maximum programs with minimum dollars compared
to our competitors.
Our responsibility to the Auditorium District has been to
provide necessary staff support to all Board members. The Executive
Director of the Bur~au deals with District project issues as staff
only. All legislative ana local issues are monitored by staff
to keep Board members constantly aware.
Philosophically the.Bureau is an entity separate from the
District with a different mission but responsible to the District
for operating in a way fiscally and professionally above question
at all times. The Bureau continues to be dedicated to accomplishing
its purpose to justify the faith placed in us by the Auditorium
District, the Chamber of Commerce and tlae community as a whole.
Reproduced from the Boise State University Library, Special Collections. MSS 250
BOISE CONVENTION & VISITORS BUREAU
MARKET PLAN
The market plan for the boise Convention & Visitors Bureau is
based on our responsibility to the long-range goals of the
Greater Boise Auditorium District and, in addition, to best
service all supplier businesses i11 the travel industry. Because
the District's progran:s are. funded through a room tax charged to
travelers who stay in hotel/motel rooms, the bottom line of this
market program must be to generate the maximum number of room
night sales.
Based on the belief that individuals rent transient rooms because
they travel rather than traveling to rent rooms, our
responsibility is to create as many reasons as possible to (1)
generate new visits to noise, (2) extend stays of visitors while
in Boise, ( 3) encourage return visits.
In developing the marketing program, we have reviewed the
inventory of properties in the District and identified (1)
full-service facilities which accommodate the full spectrum of
types of travelers, (2) properties with quality lodging with no
meeting space or- food service (3) small economy properties geared
to the traveler where price is a major factor is selection of a
room. The highest percentage of the rooms fall into the
full-service category, however, the greatest number of properties
fall into the other two catagories.
Given the diversity of the available rooms and the District's
goals of establishing long-rang~.: awareness among meeting planners
with space needs greater than presentl::t' available in Boise, the
following marketing plan will be implemented, review of the
correctness of this plan will be monitored continaully by the
Executive Director and reviewed in depth concurrent with the year
end report, budget preparation, and annual program of work
development:
1. We will carefully review and select five to six national
meeting marketplaces which offer the ntaximum contact with meeting
planners \-lho are responsible tor meetings which can currently be
accommodated in Boise and, tog~thcr with those whose needs, would
be met by the proposed convention center, and take necessary
steps to become a participant in those markets.
Entry into this new marketing effort will result in the following
process:
(A) Develop marketplace approach to maximiz~ data
collected.
(B) Minimize material distribution among non-potential
planners.
(C) Follow-up on leads segmenting by degree of Boise site
potential.
Reproduced from the Boise State University Library, Special Collections. MSS 250
~~RKET PLAN - Page 2
(D) Evaluate marketplace after each show to review
short-range and long-range contacts. Top priority will be
given to contacts with most timely booking potencial.
(E) Nuture most potential contacts througl1 repeat contacts,
(mail, phone, encourage site visits, work through individual
group process to bid presentation). Long-term result
contacts will be followed with a lower priority but all
appropriate contacts will be merged into our active file
system.
(F) Seek invitation to bid ;;t earliest r>ofsible date.
(G) Establish cont inu inq .:>'.-.';u·•"lWSS of Do i £;e' s meeting s 1. te
potentia 1 through repe.:1 t part ic i paL ioll in ~;hows which
generate most potential business.
(H) For all shows, create a marketplace plan to allow the
maximum possible attention to Boise at the minimum possible
cost.
2. Review existing group files and pursue all group business
represented by those files.
1. Update information
2. Establish contact (local, regional, national)
3. Bid as appropriate
4. Service
5. Follow for repeat bookings
(A) Establish contact with all state association meeting
planners.
(B) Research group memberships through BSU, Government
agencies, local, civic, fraternal, and business
orgainzations to establish local contacts.
(C) Monitor all local mediil for listings of local
involvement in groups which represent potential meeting
bookings for Boise.
All contacts will be worked through the appropriate steps toward
bid and booking business.
At appropriate times, distribute group leads to all properties.
Short and long-r<.tlHJP growth in the meeting market will be
approached both from the local ccntact up to the meeting planner
and from the meeting planner dmm to the locaJ contact.
All files will be kept current and each file will have an
appropriate trace date recorded to keep it active.
Our market plan will be targeted at developing the maximum number
of new group bookings in Boise. We will alsc continually
encourage and bid repeat bookings.
Since all convention/meeting market ~fforts are new, we do not
have historic patter11s for comparison. Data will be collected
over the next three year;~ to determine booking p.:ttterns.
Reproduced from the Boise State University Library, Special Collections. MSS 250
MARKET PLAN - Page 3
To encourage room demand at a broader sector of local properties,
we will develop market plans targeting as many consumer market
segments as we can identify as having potential for Boise visits.
Group business and individual travel will both be pursued. In
addition to our meeting/covention sales programs, market efforts
will be targeted at:
1. Motorcoach Operators
2. Travel Agents
3. Recreational travelers
4.
5 •
6.
Family vacationers
R.V. travelers
International travelers
We will approach these murkets as funds are made available
through ITC grant programs. The depth of these programs will be
determined by funding levels.
Within the next 2 years we will begin to develop a comprehensive
market effort to solicit group business through development of a
competitive events sales program. Details of this program will
be developed so that it complements rather than dilutes our
meeting/convention market efforts.
The Bureau will continually be aware of additional market
opportunities thJough both research and continual monitoring of
industry trends~
These market plans will be complemented through all other
awareness mediums available, travel writers, fam trips,
advertising, etc.
All Bureau staff will be encouraged to be continually open to new
market potentials. Any program which will generate demand for
room sales will be investigated for potential.
While our major goal will be tc guarantee a growing revenue
stream for the District's project through healthy lodging
industry, we will remain aware of our broader responsibility as
it relates to public mePting facilities, to create economic
development opportunities within the private sector, therefore,
we will also participate in development of other special events
and activities which bring traveler dollars to the community.
(Cultural activities, R.V. programs, education programs, industry
education, co-op market efforts).
Reproduced from the Boise State University Library, Special Collections. MSS 250
November 20, 1984
BOISE CONVENTION & VISITORS BUREAU
PHOGhAM OF \\IORK 1985
GOALS & OBJECTIVES
The goals and objectives of the noise Convention & Visitors
Bureau remain consistent with our long-range objectives. (1) To
increase the number of meetings and conventions held in Boise (2)
to attract more individual and group tr.:J.vel to Boise and to
Idaho. Our primary goal, consi~tent with the goal of the Greater
Boise Auditorium Distric~ Beard of Directors, will be to lc~d all
possible support to the District':.; efforts toward construction of
a civic convention center for the city of Boise.
Accomplishment of these goals will be through implementation of
the following programs:
1. Continue to i11crease convention and meeting business through
direct sales to association executives, professional meeting
planners and local association members.
2. Actively bid all appropriate meeting business.
3. Plan and implement local university and government sales and
awareness blitzes.
4. Continue to expand convention services. We now have several
individuals available to be hired by groups for services.
5. Continue expansion of our conventio11 file and complete
update of all existing files cJimillating inactive or duplicate
files.
6. Establish visibility through executive fly-ins, site review
and fam trips.
7. Continue J.nd refine l0ads pro<Jr<m~ for properties. (IACVB
and other lt'ads being forwarded Oli a bi-monthly basis).
8. Provide appropriate s0rvices to National Governors'
Conference.
9. Computerize "Housing Bureau."
10. Maintain strong liaison to industry personnel including
airlines, hotels, restaurants, attractions, etc.
11. Continue professionul staff uevelopment.
12. Involve _as many front line eml-·loyees us \v'e can reach into
active participation in the "[\Oise Ilost" program.
Reproduced from the Boise State University Library, Special Collections. MSS 250
' .
PROGR~\M OF WORK - Page 2
13. Initiate plan to have volunteer group handling Host Program.
14. Establish Host Informntion number.
15. Pursue better information highway signing program via grants
as approved by ITC.
16. Actively participate in CVB associJtion programs to
en~ourage increased professionalism.
17. Develop file and trace system fnr rnotorcoach and competitive
sports business.
18. We will continue to identify all appropriat(~ business for
Boise and make a maximum effort to bring groups that will gain
positive visibility for the District and the Bureau in all
segments of the travel industry.
19. Hold news conferences JS appropriC~te, and increase number of
news releases.
20. Continue travel writer activities to increase editorial
coverage of Boise and Idaho.
21. Continue to work to improve intra-state tourism
relationships including co-op grant programs. 1985's goal will
be to actively lead the effort to tT(;ate a statewide tourism
coalition.
22. Maintain Watts line and expand data base of market research
information for evaluation of tour and travel marketing efforts.
23. Continue development of quality sales tools and sales
programs.
24. Distribute CVB Newsletter bi-monthly.
25. Operate all programs in a fi ~:cally sound and responsible
manner and rnai11tain accurate financial records for all programs.
26. Continuf~ to develop and administer CVB grant programs.
27. Continue coordination of SWITA programs including
administration of all regional gumt pt·ograms.
28. Continue expansion of motorcoacl1 potential by participation
in marketplace, direct sales, and services as appropriate.
29. Expand corr.petitive events sales program and co-ordinate
activities of Headliners group.
Reproduced from the Boise State University Library, Special Collections. MSS 250
PROGR.Z\M OF WORK - Page 3
30. Continue tourist information center progrom plus efforts to
expand to additional center.
31. Maintain memberships in industry associations and attend
appropriate shows, seminars and meetings. Continuing to compar8
and improve our programs as appropriate.
32 .. Update dining and lodging guides.
33. Represent the Auditorium District to the Jclu.ho Legislature,
city of Boise, and other public bodies as deem~rl appropriate.
While the above programs encompass our current goals and
objectives, we will expand o~r efforts to include any new
opportunities which occur during our 1985 fiscal year.
Reproduced from the Boise State University Library, Special Collections. MSS 250
November 14, 1983
DOISE CONVENTION & VISITORS BUREAU
PROGRAH OF WORK 1984
GOALS & OBJECTIVES
The goals and objectives of the Boise Convention & Visitors
Bureau will remain consistent with the 1983 goals. (1) To
increase the nun1ber of meetings and conventions held in Boise (2)
to attract more individual and group travel to Daise and to
Idaho. Our primary goal, corisistcnt with the soal of the Greater
Boise Auditorium District Board of Directors, \Jill be to lend all
possible support to the District's efforts towc:trd construction of
a civic convention center for the city of Boise.
Accomplishment of these goals will be through implementation of
the following programs:
1. IncreaEe convention and meeting business through direct
sales to association executives, professional meeting planners
and local association members.
2. Increase convention sales efforts through usc of contract
sales personnel.
3. Actively bid all apprcpriat~ meeting business.
4. Continue professional stafi development.
5. Accomplish professional staff memberships in IACVB for Tour
& Travel Director and Convention Sales Director.
6. Continue communication with hcspitality industry suppliers.
7. Represent tl1c Auditorium District to the Idaho Legislature,
city of Boise, and other public bodies as deemed appropriate.
8. Expand local vi sihi 1 i ty e f t<;rt :..:: through !lost. Program and
targeted local blitze2.
9. Continue to expand convention services.
10. Maintain memberships in industry associations and attend
appropriate shews, seminars and meetings.
11. Continue to develop CVB gr<mt programs.
12. Continue coordination cf SWITA an~ ITC programs including
administration af grant progr~ms.
13. Continue expansion of rnotorcoach potential.
14. Develop competitive events :::upport dLd bid programs.
Reproduced from the Boise State University Library, Special Collections. MSS 250
PROGRAN OF ~-JOHK - Page 2
15. Continue tourist information program plus efforts to expand
to additional centers.
16. Pursue better infornwtion highway signing program.
17. Actively participate in CVB association. programs to
encourage increased professionalism.
18. Expand our convention tile and complete u~date of all
existing files.
19. Participate in IACVB computer information program.
20. We will not attempt to create the idea that we can "top"
1983's performance (i.e. Governors & WBCCI & Maupintour) but our
goals will be to identify all appropriate busi~ess for Boise with
an effort to bring groups that will gain positiv8 visibility for
the District and the Bureau.
21. Hold press conferences as appropriate, and increase number
of press releas~s.
22. Increase travel writer activities to increase editorial
coverage of Boise and Idaho.
23. Continue to work to improve intra-state tourism
relationships.
24. ~1aintain \Jatts line and expand data base of market research
information for evalu~tion of tour and travel marketing efforts.
25. Continue d~velopmcnt of quality sales tools and sales
programs.
26. Establish visibility through executive fly-ins, site reviews
and fam trips.
27. Operate all programs in a fiscally som,d and responsible
manner and maintain accurate finb~cial records for all programs.
While the above programs encompass our current goals and
objectives, we will expand our efforts to include any new
opportunities which occur during our 1984 fiscal year.
Reproduced from the Boise State University Library, Special Collections. MSS 250
November 20, 1984
BOISE CONVENTION & VISITORS BUREAU
YEAR END REPORT 1984
The major thrust of all programs and staff efforts during 1984
have been consistent with the long-range goals and objectives of
both the Bureau and the Greater Boise Auditorium District. ( 1)
To incr~ase the number ot meetings and conventions held in Boise;
(2) to increase Boise's visibility among meeting planners who
could consider Boise as a convention site when the convention
center is built; (3) to attract more group and individual
travelers to Bc1se; (4) to pLi!i, implement and administer
e f ie:cti ve programs to incre0se travr:l to South\4est Idaho.
1984, the third year of Bureau uper~tion, has ~een the Bureau
continue its aggressive ntove into th~ major meeting marketplace,
the national motorcoach market, the sroup I-<.-V market, and the
recreational travel market.
It is the opinion of the Executive Director thct the Bureau staff
has accomplished extraordinarily strong market programs with
limited staff. This staff is dedicated both to the success of
the goals established by the Auditorium District and to the
healthy growth o~ the overall tourism industry in the State of
Idaho. The Boise Convention & Visitors Bureau has established
itself as a leader and trend sette1 not only in Idaho but in the
Pacific Northwest. Numerous Bureaus and regional travel
committees have contacted us in this past year to inquire about
our programs which they wished to use.
Specific accomplishments include:
1. Research and updating of entire convention file system
giving us a total of 1,796 active files.
2. The BoisP Convention Bureau Wi1S directly involved in
servicing approximately 200 conv1~ntion~; in l9~l4; 75 were a result
of our bid efforts; l 05 conventions h,_,ve Dt-'f>fl Looked for future
years.
3 . Completion o f a c! y n a rn i. c c j t ·i v ~ ~' i t c· c s <J 11 i de , 1 0 0 , 0 0 0
printed.
4. Researcht~Li, d8signed and printed luc.ging and dining guides
for the city of Boise.
5. Developed all the support materials including audio-visual
and print for the Boise Host program. Orientation sessions for
hosts have begun. Attractions ant! host ~u~porters have been
established.
6. Creation of a hospitality mascot "Famous."
7. Designed, implemented and administered grant programs in the
amount of $224,574.90.
Reproduced from the Boise State University Library, Special Collections. MSS 250
__ _,
YEAR END REPORT - Page 2
8. Participated in 7 major meeting market shows. Follow-up
mailings and files have been established from these contacts.
9. Worked with the Auditorium District Board toward the
retention of Laventhol & Horw.JU: for the purpose of completing a
market feasibility study. Provided detailed information to
consultant.
10. Hosted and worked with 20 truvel writers, netting 14
articles printed with at least 8 articles upcoming.
11. Hosted seven 7 mc:-eting planners to site visits.
12. Co-ordinated preparatory local details for Governors•
Conference and \i'ally Byam CarJvan Club Hally.
13. Developed format for competitive events program. Created
aggressive Board of Directors for organization called
"Headliners." Have successfully bid national soccer tournament,
USCF National Championship Ruce, National Racquetball Tournament
and are in the process of bidding National Co-ed Softball
Tournament. Bids on other events are in progress.
14. Have collec~ed and filed quality photo file for Southwest
Idaho. Have supplied photography for statewide requests.
15. Initiated effort to install and publicize visitors
"activity" phone line; 342-HOST, an effort to extend visitor
stays.
16. Assisted in planning itineraries for 125 motorcoach
companies. Collected data for comprehensive motorcoach manual.
Participated in statewide fam trip for 23 motorcoach operators.
17. Hosted 5~ travel agents to a winter familiarization tour.
18. Represenu~d the travel industry on numerous local and
national panels and spokPn to nurnProus local organizations about
Bureau and Auditorium District. programs.
19. Provided staff support and Jnonitoring of all legislative
issues affecting either the industry or the District.
20. Maintained records of all travel inquiries from both
advertising and trade shows to use as conve1:sion data.
21. Co-ordinated, supplied and orgunized tourist information
center from Memorial Day to Labor Day. Records of travelers have
been tabulated and distributed to appropriate agencies.
Reproduced from the Boise State University Library, Special Collections. MSS 250
YEAR END REPORT - Page 3
22. Attended 9 travel shows; did follow-up to those shows
(including motorcoach, travel agents, consumer and
international) .
23. Served as liaison to Outfitters & Guides Association.
24. Researched and printed Calendar of Events for city and
southwest Idaho.
25. Provided m<1terial to f.:nr.iliarize Boise as a meeting and
business location to promote attendance.
26. Provided industry "packaging" assistance.
27. Organized and co-ordinated all SWITA activities.
28. Resource center for materials for groups meeting in Boise.
29. Post-convention evaluation program developed.
30. Established strong working relutionship with both academic
and athletic departments at Boise State University.
31. Provide asslstance to World Center for Birds of Prey program
and staff.
32. Helped develop sumHtE'r progr11ms and packC~ging for Bogus
Basin.
33. Staff traveled to bid or promote five (5) meetings and
events.
34. Worked co-operatively with staffs of Fairgrounds, Pavilion
and Performing Arts Center.
35. ParticipC~ted in community SPl viet' pro<Jrams such as
Leadership Boise, Chamber of Co~ru·rce Business Week, etc.
36. Filed all required reports and fonM:: to Il\CVB to maintain
our professional standing.
37. Testified as requested to l<·qis1dtive committees.
38. Provided appropriate bid and sales materials to hotel/motel
sales people plus individuals for bidding conventions for Boise.
39. Maintained memberships in appropriate industry associations.
40. Established the Bureau as leader in creating co-operative
harmonious marketing efforts among industry suppliers in Idaho.
41. Provided staff support for all Auditorium District programs.
Reproduced from the Boise State University Library, Special Collections. MSS 250
BOISE CONVENTION & VISITORS BUREAU
PROGRM1 OF \\ORK 1982-1983
These programs are focused toward the Bureau's two specific objectives.
(1) To increase the number of conventions and meetings in Boise each year
and (2) To attract more individual and group pleasure travelers to Boise
and to Idaho.
To achieve these goals the following organization, staff and programs
are planned:
The organization would be designed to conform with the intent of the
existing contract between the Greater Boise Auditorit~ District Board of
Directors and the Greater Boise Chamber of Commerce Board of Directors.
This will be accomplished through the formation of a permanent governing
body as recommended by the Citizens Advisory Council in May 1981. This
Board would represent both the above Boards, the co~runity, and the industry.
This Board would serve to review, approve and monitor all CVB programs on a
monthly basis. The Board wonld be designed to give stt·ong, immediate
credibility to the Bureau's activities. An Executive Committee of 5 would
be established and be responsible for policy and expenditures within the
guidelines of the yeazly budget approved by the Auditori~~ District according
to the contract with the Chamber of Cmmnerce. It is recommended that the
Board be comprised of 12 to 20 members including some or all of the following
plus others as appropriate:
The Mayor of Boise
Representative of the Airport Commission
Chairman of the Auditorium District
Chairman of Citizens Advisory Committee to the Auditorium District
President of the Chamber of Conm1erce
Director of Manager of the Fairgrounds
Director of the Pavilion
Director of the Performing Arts Center
3 representatives of the Innkeeping Industry
A bank president
A merchant's representative.
A food and beverage representative
A travel industry representative
A public utilities repres0ntative
A transportation industry representative
The Board would be estoblished by a temporary task force made up of
the Chairman of the Board of the Auditorium District, one other Board
member, the Executive Director of the Chamber of Commerce plus one other
Board member, and the Executive Director of the CVB. It is recommended
that this be accomplished in a timely manner.
The CVB program of work for the next year 'l.vill be accomplished through
the creation of two sales divisions. (l) Convention Sales and (2) Visitor
Promotion. The first three to four months will be needed as start-up time
to create sales tools, long-range sales programs, industry co-operation,
and an intense research program.
Reproduced from the Boise State University Library, Special Collections. MSS 250
In order to shorten as much as possible the length of time in which
specific sales results can be accomplished, we will begin i~~ediately to
participate in the western trade shows and association events in which -v;e
have the tools to compete.
The program for the Convention Sales division will include:
1. Establishment of a comprehensive research program for possible
meeting and convention business for Boise. Existing industry reference
sources and the inactive file system of the old V & C Bureau will be used
as start-up sources for. this new program. The Director of Convention Sales
will develop a specific program for gathering current data and establishing
the most cost effective and time effective method of record retention. (IBM
Displaywriter recommended) The plan will result in id8ntification of our
market targets by type, size and geographical location.
2. Development of convention sales display booth.
3. Development of support brochures for lodging, dining, convention
services, calendat- of events, what to do and see in Boise, etc.
4. Develop direct mailing pieces for potential convention planners
and develop tickle fi}e system to keep contact records current.
5. Develop a program for keeping accurate statistics on convention
and meeting business booked, convention attendees, delegate spending, etc.
for in-house use and for IACVB reporting.
6. Develop city-wide leads program.
7. Develop P.R. meeting exchange program with all property sales
staff representatives.
8. Attend all appropriate sales and promotional events with Executive
Director combining all trips with pre-arranged city blitzes of appropriate
convention site decision makers.
9. Identify emu meet \..Jith local groups and or individuals who may be
in a position to bring state, regional, or national meetings in Boise.
10. Develop complete convention services progr~tm (i.e. Housing, staff
assistance, pre-planning, etc.)
A list of possible events we could attend ultimately.
1. Council of Engineering and Scientific Society Executives
2. Professional Convention Management Association
3. International Association of Convention & Visitors Bureau Annual
Heeting.
*4. Cross Canada -Promotion
5. American Society of Association Executives Annual Meeting and
Midyear Meeting (Western)
*6. Discover America International Pow Wow
Reproduced from the Boise State University Library, Special Collections. MSS 250
7. International Congress and Convention Association
8. Insurance Conference Planners
9. National Association of Exposition Managers
10. Meeting Planner International (Western Meeting)
11. Joint Conference on Medical Conventions
12. Washington D.C. Society of Assoication Executives
Decisions on the appropriate shows to attend would be based on research
information regarding Idaho membership and association site needs and
patterns. *These shows could be valuable for both Tourism and Convention
promotion.
In addition to the scheduled events this division would plan approximate}
3 annual trips to the Los Angeles/San Francisco area, Denver, and Portland/
Seattle to make pre-arranged sales calls on appropriate convention planners.
The schedule would depend on adequate research data being available to
identify potential customers. (Because of the start-up nature of this
program only one sale blitz would be planned for late 1982 or early 1983.)
State and corporate meetings will be targeted in 1982 because they do
not schedule as far in advance.
The Tourism Promotion Division will develop programs to increase the
number of corporate travelers, leisure travelers, vacation travelers, and
group tour travelers to Boise. This program will be accomplished in the
following general manner:
1. Develop specific mail pieces and brochures to entice interest of
travel agents and tour wholesalers and travel writers in Boise.
2. Create awareness in the areas identified as prime targets (research
plus existing data from the state and USTS will be used).
3. Education - Purveyors will be taught how to write commissionable
packages and these will be distributed to appropriate markets in a wholesale
brochure.
4. Develop distt-ibution and promotion materials. (1) Brochure (2)
Loop tours (3) Local events (4) Pre and post convention vacation opportuniti(
5. Work co-operatively with Executive Director on all programs
developed with Idaho Travel Committee funds. (SWITA & ITC).
6. Event creation in co-operation with the staff of the pavilion and
performing arts center. Events will have primary emphasis for off-peak
periods of the year.
7. Work co-operatively with Executive Director and other appropriate
persons in bidding Boise as site for major athletic and performing events.
8. Develop appropriate media sales presentation and travel show
booth display.
9. Support Executive Director involvement in National Tour Brokers
Association.
Reproduced from the Boise State University Library, Special Collections. MSS 250
. ~
Sales tools will be developed to prevent any duplication of efforts
co-operatively between Convention Sales/Tourism Promotion/Executive Director.
An 'education program for the employees of travel service businesses
will be developed and implemented by the Convention Sales/Tourism Promotion/
Executive Director. This effort will be used to encourage positive attitudes
toward encouraging extended stays in Boise. An employee award program will
be developed.
The Executive Dire~tor will supervise and monitor all of the above
programs and will rep resent the Bureau in a 11 apJnopr ia te local, regional,
and national organizations.
By the end of 1982, needed sales tools will be completed. Our records
research will be in full swing, a leads program will be in place, local
awareness and education programs will be in effect, and market efforts will
be made in all targeted market efforts as the sales events occur.
We will move into the tour/travel shows very quickly because of the
Boise brochure completed with an ITC grant and because of sales pieces
available through the state effort. A co-operative effort with industy
representatives will b€ used_ until booth displays are developed.
Education semin<lt-s av;ti lable through IACVB will be utilized to educate
staff as quickly as possible about all elements of the travel industry.
Memberships will be established in the IACVB, ASAE, PMI, during 1982
and other associations if appropriate.
The Exeuctive will serve as needed by the District Board as a public
representative and will represent the Bureau to the Chamber of Commerce
Board, the 1IA and IRBA, Treasure Valley Hospitality Association, City
Economic Development programs, and all other appropriate bodies.
executive Director will monitor all expenditures during 1982 in order
to develop a specific expenditure budget for 1983.
Executive Director will continue to work with legal counsel to the
District on legal and legislative issues. Will report as appropriate to
CAC, and will continue to work toward permanent location of the CVB offices
in an appropriate site.
Policies and guidelines for co-operative marketing programs with local
properties, airlines, and the SWITA will be developed by the Exeuctive
Director.
This program is intended as a fairly broad approach to accomplishment
of the Bureau's goals and objectives. Because of the start-up nature of
the Bureau, specifics of the program ""'ill be determined by our experiences
in research and in the marketplace.
Reproduced from the Boise State University Library, Special Collections. MSS 250
November 14, 1963
EOISE COtlVEt-;TION & VISITORS BUREl\C
YEAR END REPOR~ 1983
Programs and efforts of llw llci~e Convention & Visitors Bureau
were focused toward two primary sales objectives: (1) To
increase the number of conventions ~nd meetingE held in Boise
each year, and (2) To attract more individual and group travelers
to Boise and to Idah·o. The other area of concE~ntration for
Bureau staff has been the 8upport of the Greater Boise Auditorium
District in their efforts to move toward construction of a civic
convention center for the city cf Boise.
1983, the second year of Bureau operations, has seen the staff
move our city and state ir1to an aggressive, visible position in
both the meeting and vi~itor marketplace. Sigrtificant successes
have been acccrnplished by dedicated professional staff under the
direction of Executive Director, Bobbie Patterson.
Credit for the Fureau's ~ccomplishments, in my opinion, gees to a
strongly dedicated staff who r>erform as a cohe~ive unit all
targeted at accomplishment of the maximum pcJssible programs.
Through the eff6rts of this staff, the followi~g have been
accomplished during 1983:
1. Reinforcement, through open communicaticne and information
sessions, of a strong· relationship witt1 ho~pitality industry
suppliers.
2. Continued efforts to broaden the awareness of the Bureau's
programs in the local community through frequent group
presentations.
3. Provided staff support to all Auditorium District programs
including acting as liaison with legal counsel, Citizens Advisory
Council, architects, U.P.R.R. representatives, city officials,
State Chambers of Commerce, Id.::dJo State le·gislators, plus
organization ~nd coordination of the advising task force.
4. Relocated the I3ureau office tu n1ctc <~(.k.-quate quarters
including acquisition of 3ll necessary it:rniture and equipment.
5. Created a well coorciinateci sales material program, including
completion of an outstanding audio-vi~ual presentation, a trade
show display boulh, a new city brochure, new dining and lodging
guides, welcorn€ posters, etc. Additionally, the Bureau has
developed the base for an outstanding photu file for use in
tourism promotivn.
6. Administered grants throtJgh thE:- Idaho Travel Council
totaling $239,005.79. This has included creating programs,
writing grants, organization and coordinaticn of regional task
forces, testifying in support of programs, implementing programs,
Reproduced from the Boise State University Library, Special Collections. MSS 250
YEAR END REPORT - Page 2
doing all follow-up to marketiny programs, coordination of all
programs with advertising and graphics age~cies, handled all
payment of accounts, filed all required narrative and financial
reports a~d prepared all grants for audit.
7. Designed and placed u large tourism display at the Boise
Airport.
8. Stored all convention group records in our IBM word
processor, plus ~11 data for follow-up rt~~earch and tour and
travel marketing efforts.
9. Gained the standing of Professiunel Membership in the
International Association of Convention & Visitors Bureaus.
10. Actively worked in excess of 1000 convention files,
increasing our files by over GO\, frc·m 971 to 1664.
11. Bid 206 meetings and conventions, 57 succ~ssfully, 15
unsuccessfully with 134 still being considered.
Significant among those successful bids arc the National
Governors' Coitference for 1985 and the Wally Byam Caravan Club
International Rc:.-lly fo-r 1986. rl'hesf.c hJo groups alone will bring
approximately 10 million dollars in new sp~ndi~g to Boise.
12. Organized and coordinated a familin1iz~ticn trip for
approximately 100 tra~el agents.
13. The Bureau staff was responsible for b~inging the first
destination motorcoach tour to Idaho - ~laupintcur's Idaho Scenic
Adventure. Staff has been instrumental in moving Idaho into the
motorcoach segment of the travel industry which is a
multi-billion dollar segment.
14. Held pzess conferences as appropriate.
15. Worked closely witl1 state and regicnal tGurism people to
help strengthen statewide tr.::vel markct1ng plans.
16. Expar1ded our convention sc1vice"' prc•_;rorr.s.
17. Haintair,ed <J Watts line and respGr;c.lL:d to inc;.uiries generated
by that line.
18. Maintained <Jccuratc financic:.l 1ccurd~; tC•l all Bureau
programs.
19. Participated in community service prograDs such as
Leadership Boise-, Business h'eek, Distributive Education, Chamber
of Commerce programs.
20. Established nten:berships irl <•Pr-ropr ia tc ir:dustry associations
and participatec.l in meetings and traJL: shews uf these
organizations.
Reproduced from the Boise State University Library, Special Collections. MSS 250
YEAR END REPORT - Page 3
21. Staff ha& been encouraged to participate ~n educational
programs as appropriate.
22. Hosted travel writers to guin editorial coverage for the
city and state in such publications as Sunset, Travel Holiday,
Travel Age West, Courier, Destinations, some foreign
publications, Travel Agent Magazine.
23. Filed all required reports and forms to IACVB to maintain
our professional standing.
24. Provided materials and services to 471 convention groups.
25. Testified as requested to legislative committees.
26. Provided appropriate bid and sales materials to hotel/motel
sales people plus individuals for bidding ccnve·ntions for Boise.
27. Chaired the Southwest Idaho Travel Associ6tion and served as
liaison between SWITA and the regional ITC representatives.
28. Reviewed and revised Bureau policies and updated staff
policy manual.
29. Operated the Tourist Information Center from Memorial Day to
Labor Day.
30. Developed an active leads p•ogram for BGise properties.
In review, during the 1983 fiscal year, the Bureau has continued
to develop sales tools and has moved into an aggressive visible
position in both the meeting and travel marketplace. In the 20
months since our programs began, we have established ourselves as
a professional corr.peti ti ve Lureau wi thir1 the ir.dus tr·y. We have
increased local visibility, coordinated all rcyional marketing
efforts and coordinated all Auditorium Board programs.
Additionally, vw have increased our ccr:vent i rJJi research b<1se by
over 60%. 'I'he nll?asure of the succcs~~ ct our programs is
indicated by the fact that as a direct result of our marketing
efforts the Boise and Idaho ecciJOTIIY wiJ l Lc impacted by in excess
of 15 million dollars in new SlJt:'llujrtLJ ctur.ir;s; the next 36 months.
Credit for these outstanC.ing accompJ .!..slunc:r1L, c;cc~~ to a staff of
dedicated, determined individual~ who m~~0 up the staff of the
Bureau. We have an absolute minin~um cf ab~;enteeism and a maximum
of dedication. For this I salute my ~t~it!
Reproduced from the Boise State University Library, Special Collections. MSS 250
v
,.. .
BOISE CONVENTION & VISITORS BUREAU
YEAR END REPORT 1982
ThE;! programs and efforts of the Boise Convention & Visitors
Bureau, during 1982, were focused toward our two primary
objectives: (1) To increase the number of conventions and
meetings held in Boise each year, and (2) To attract more
individual and group travelers to Boise and to Idaho.
1982 has been a start-up year for the Boise Convention & Visitors
Bureau, funded by thi Greater Boise Auditorium District and
developed under the direction of Bobbie Patterson, Executive
Director.
A priority objective has been to build a- professional, dedicated
staff to accomplish CVB programs. That objective has been
achieved with the Bureau starting, in 1983, with a staff that
performs as a cohesive unit. All CVB staff merrbers work together
co-operatively to accc~plish a maximum nurrber of programs. In my
opinion, the Boise CVB is no-v: staffed by 5 individuals all of
whom are potential career employees. Because of this outstanding
staff, the following programs have been accomplished since April,
1982:
1. Established a credible community view of Boise Convention &
Visitors Bureau programs.
2. Created a more positive a~areness in the community of the
impact and value of the convention and travel industry.
3. Provided staff support to all Auditorium District programs
including liaison with legal counsel, Citizens Advisory Council,
architects, Union Pacific representatives, consulting firms,
Boise Chamber of Corr~erce, Mayor's Committee for Economic
Revitalization, in addition to co-ordinating election details.
4. Established and set up Bureau office including acquisition of
appropriate furniture, equipment, phone system, post office box,
and office supplies.
5. Designed program for identificati0n of Bureau materials and
activities, i.e., designed new logo, letterhead, business cards,
convention calencar format. Designed promotional materials with
consistency of design and color.
6. Completed bid packet brochure program, and updated all
support print mQterial.
7. Researched systems, purchased computer, designed program for
all convention research. Extended all current files into record
retention word processing system. File trace system implemented.
Developed appropriate research data forms.
Reproduced from the Boise State University Library, Special Collections. MSS 250
8. Actively participated in formation and incorporation of
writing of By-Laws of Southwest Idaho Travel Association.
Administered all grant programs for SWITA. Represented SWITA and
CVB at Idaho Travel Corr~ittee meetings and hearings.
Co-ordinated all meetings and activities of SWITA organization.
9. Designed and prepared grant programs.for the CVB. Awarded
grants for $15,000, $7,725.81, and $14,87?.00. All of these
programs are now being implemented by the CVB staff.
10. Prepared SWITA grant requests in the amounts of $39,239.00,
$23,348.98, $14,100.00, and $47,261.00. The CVB has been totally
responsible for irr.ple~enting these regional programs, meetings,
and all grant requirements. Monitored all g~ant expenses, and
prepared completed grants for audit.
11. Developed original CVB budget, set up new bookkeeping,
accounting and reporting system.
12. Researched available state, regional and national industry
associations and joined those deemed most appropriate, including
being granted membership, for the Bureau, in the International
Association of Convention and Visitors Bureaus.
13. Participated in association meetings, education seminars,
and trade shows on a limited basis.
14. Organized travel agent familiarization tour program (two
annual super fams now scheduled). Received outstanding ratings
for this marketing program.
15. Bid all appropriate conventions.
16. Developed reporting system for convention research program.
Developed lead referral system with local properties.
17. Established co-operative, working relationship with local
hospitality representatives, airline personr1el, travel agents, car
rental agencies, and special attraction representatives. Also
established working relationship with management of the flulti-
Purpose Pavilion, tlorrison Performing Arts Center, BSU Athletic
Departnent, Fairgrounds, Ste. Chapclle ~inery and retail
developments.
18. Completed Audio-Visual program and developed complete slide
file.
19. Co-ordinated tourist information center for 3~ months.
20. Installed Watts line (grant funded) and developed market
research system for inquiries.
21. ~taff gained visibility through presentations at local civic
groups and at meetings and convention~ as appropriate.
Reproduced from the Boise State University Library, Special Collections. MSS 250
22. Compiled information for state tourism promotion materials.
Prepared data for airline, hotel and other trade magazines.
23. Established contacts in the motorcoach industry. Convinced
major bus tour company to design and market an all Idaho tour.
Ten, eight-day Idaho tours are scheduled by Maupin Tours. Forty
people per tour could mean 3,200 new traveler days spent in
Idaho. (No total Idaho tour ever scheduled before). This
program is a direct result of Mr. Dly's efforts.
24. Held press conf~rences as appropriate and influenced local
press editorial material dealing with the importance of tourism
to the Idaho economy.
In review, during 1982 the Boise Convention & Visitors Bureau
moved through establishment of a new organization, set up the
office and its operation, developed outstand~ng sales tools,
established themselves within the industry and local coQffiunity,
created research and sales programs, and sales tools.
Part~cipated in the marketplace a~d developed a strong
professional staff. In nine months this organization has grown
from an idea and a challenge to an aggressive, competitive sales
and service organiza~ion dedicated to its ongoing goals of
improved economic growth in Boise and Idaho through increased
tourism.
Reproduced from the Boise State University Library, Special Collections. MSS 250
BOISE CONVENTION BUREAU
CONSOLIDATIO~ OF WORK BUDGET
Salaries
Benefits
Convention Salt's
Tour & Travel Sales
Administration
Contract Sales
TOTAL:
AUD. DIST.
$130,792.00
25,39~.20
59,/44.00
23,600.00
44,068.00
3,500.00
$287,096.20
GRANTS
$ 26,050.00
132,138.00
$158,188.00
Reproduced from the Boise State University Library, Special Collections. MSS 250
CONVENTION SALES DEVELOPMENT PRCGRAH
- 1985 -
BRCCHURF.S
Dining Guides
Boise Highlights
.MEI::.'TING PLANNER Ml\.PJ<ETPLACE
F.QIIA - Atlanta - January
Meetings \<Vest - San Francisco - February
PSAE Spring - Las Vegas - .f.'!drch
WCAE - Albuquerque - June
Meeting \\Torld (and sales caJls in UY
Washington, DC - Jt:ly)
ASAE ;nnual - Chicago - August
QUEST - \·;'ashington, OC - Nove11:.ber
ll\ITIUSTRY MEt~ING SEMINARS (inclucEs li:,C"'V'B fer 2)
COt-.'VENTION BIDS
SITE INSPECTIONS
JI..SSOCIA'I'ION Dli"ES - -
R01A
IACVB
ASAE
TIJHA
WACVB
ISAE
SME
ZON"'TA
GNSAE
AS 'I'D
BUREAU GRANT
$ 41 000 • 00 (!2)
$ 800.00 $ 2,425.00
$ 654.00 $ 1,815.00
(~ br...oth $949 p:l.)
$ 2,120.00 C: 2,630.00 .,..
(~booth $1100 pd.)
$ 1,530.00 $ 500.00
$ 3,560.00 $ 1,200.00
$ 3,000.00 $ 1,700.00
$ 700.00 $ 2,780.00
(future grant)
$ 4,500.00
$ 4,000.00 C: 3,000.00 "' $ 6,500.00 $ 2,500.00
$ 200.00
$ 350.00(~)
$ 500.00
$ 25.00
$ 100.00 (~~)
$ 100.00
$ 000.00
$ 40.00
$ 410.00
_$ -~_Q_.OO
$ 33,289.00 $ 18,550.00
TarAL
$ 4,000.00
$ 0,000.00
$ 3,225.00
$ 2,469.00
$ 4,750.00
$ 2,030.00
$ 4,760.00
$ 4,700.00
s 3,480.00
$ 4,500.00
$ 7,000.00
$ 9,000.00
$ 200.00
$ 350.00(~)
$ 500.00
$ 25.00
$ 100.00 (!~)
$ 100.00
$ 000.00
$ 40.00
$ 410.00
$ 200.00
$ 51,839.00
Reproduced from the Boise State University Library, Special Collections. MSS 250
CONVENTION SALES DEV. PROGRAM - Page 2
BllF.EAU GPANI' TCYI'AL ---
CONVTh.lTION SERVICES
Name Badges (plastic) - 10,000 $ 625.00 $ 625.00
Plastic Lapel Pins - 30,000 $ 5,000.00 (: 5,000.00 .,.
Registration Team $ 1,000.00 (: 1,000.00 .,.
Welcome Posters - 1,000 s 1,000.00 $ J,OOO.OO
Idaho Pins (Overrun) I
(' .,., 500.00 $ 500.00
INDUSTRY DIREC'IORIES & SUBSCRIPTIONS $ 600.00 $ 600.00
RESEARCH CONSUL'IANT $ $
P.ROM)TIONAL GIF"I'S/!'-iATERIALS $ 2,GOO.OOU2) s 2,000.00(~)
HOST PROGRAM $ 2,000.00 (~) $ 2,00G.OO(~)
ENTERTAINMENT/P.R. $ 1,600.00 $ 1,600.00
LCCAL l"iEETINGS $ l,OOO.OG $ 1,000.00
LCCAL BLITZES $ 1,000.00 $ 1,000.00
SPECIJI.L PRCNOTIONS
Airstreams $ 2,500.00 $ 2,500.00 $ 5,000.00
(future gre:.nt)
National Gcverr:crs' (and sales calls) $ 3,330.00 $ 3,330.00
Other <:; .,. 1,000.00 $ 1,000.00
LEADS & ~~LING LISTS $ 1,000.00 $ 1,000.00
INET SYS'IU1 s 300.00 $ 300.00
ADVERTISING s 2,000.00 $ 5,000.00 L2t_000.00
$ 26,455.00 $ 7,500.00 $ 33,955.00
GRAND TOTALS: $ 59,744.00 $ 26,050.00 $ 85,794.00
Reproduced from the Boise State University Library, Special Collections. MSS 250
TOURIST 'I' RAVEL MARKE'I' PROGRAM - 19 8 4-19 8 5
BROCHURES
City Brochures
Dining Guide/Boise Highlights, etc.
Idaho Vacation Planner
85 Publication, 5,000 copies
ADVERTISING
Ongoing Programs in Destination
Publications
Travel Writers/Public Relations
Highway Signing (Study plus Co-ops)
SALES TRAVEL
t-ictorcoach
- November, 1984
NTA - Nashville
-December, 1984
ABA - Salt Lake City
- November 10-15, 1985
TOTAL:
NTA - Reno - air $350 x 2
Registration 2 @ $650
Expenses - 5 days @ $125 per day x 2
- April 10-12, 1985
NTA - Boston air $914 x 2
Registration 2 @ $650
Expenses - 5 days @ $200
- December 9-13, 1985
ABA - Kansas City - air $480 x 2
Registration 2 @ $650
Expenses - 5 days @ $150 x 2
BUREAU GRANT
$ 4,000.00
$ 6,000.00 (85/86)
$20,000.00 ( 8 4)
$40,000.00 (85)
$15,000.00 (85)
$10,000.00 (85)
$ 4,000.00 §_91/000.00
$ 4,000.00 (84)
$ 700.00
$ 1,300.00
$ 1,250.00
$ 1,828.00
$ 1,300.00
$ 1,000.00
$ 960.00
$ 1,300.00
$ 1,500.00
TOTAL
$ 3,250.00
$ 4,128.00.
$ 3,760.00
Reproduced from the Boise State University Library, Special Collections. MSS 250
Awareness Program
- Ongoing travel show atten-dance
and registration
(POW ~ow, Foremost West,
Travel Festivals, Travel
Marketplace) plus sales
calls, fam trips, travel
writers, etc.
Trade Associati0n Z.:eetin~
- February, 1985
IACVB Educatio~ Seminar
- May 18-19, 1985
ITC State Travel Conference
- July, 1985
IACVB
- Other
State Chambers, Tcurism Conf., etc.
INDUSTRY SUBSCRIPTIONS
Trade journals/newspapers
SALES PROMO'riON
Competitive Events
- BSU, AAU, Adult and
youth activities, high
school athletic events.
Bids, promotion, etc.
- Travel agent super fam
'I'OTAL:
BUREl"\U GRANT TOTAL
$15,000.00 (85)
$ 1,500.00
$ 450.00
$ 800.00
$ 250.00
$ 3,000.00 $?6,_}-38.00 (Est.)
$ 500.00
$ 5,000.00 $ 5,000.00 (85)
$ 2,500.00 (85)
Reproduced from the Boise State University Library, Special Collections. MSS 250
INTERNSHIP
Project assistant - BSU
student-research competitive
events
CONSULTANT FEES
R.V. PROGRAM
R.V. Sun Belt Program
Recruitment of Sun Belt
citizens to Boise area for
surruner and shoulder seasons.
ASSOCIATION DUES
NTA
ABA
TIAJ,
Boise Ad Club
IACVB
WAC VB
Outfitters (Idaho)
BAA
TOTAL:
BUREAU
$ 1,500.00
$ 650.00
$ 7,750.00
$ 335.00
$ 300.00
$ 195.00
$ 250.00
$ 350.00
$ 100.00
$ 15.00
$ 50.00
$ 1,595.00
GRANT TOTAL
$ 7,500.00
$ 4,000.00
(1 I 2 >
(1 I 2)
Reproduced from the Boise State University Library, Special Collections. MSS 250
PROMOTIONAL GIFTS
Special event gifts
(key fobs, pins, etc.)
TOURIST BOOTH
- Personnel (May-Sept)
- Maintenance & Repair
Watts Line
HOST PROGRAM
ENTERTAINMENT/PR
LOCAL MEETINGS
TOTAL:
TOTAL:
GRAND TOTAL:
BUREAU
$ 2,500.00
$ 2,•400.00
$ 300.00
$ 5,200.00
$ 2,000.00
$ 1,000.00
$ 750.00
$ 3,750.00
$23,600.00
GRJ~NT TOTAL
$ 3,500.00
$ 7,500.00
$132,138.00 $155,738.00
Reproduced from the Boise State University Library, Special Collections. MSS 250
DRAFT AS OF OEC 2 8 ' 984 •
TO BE USED ONLY FOR MANAGEMENT
DISCUSSION PURPOSES; ENGAGEMENT
IS INCOMPLETE; THlS DRAFT IS SUB-JECT
TO F1NAL REVIEW AND POSSIBLE
HEVISION.
Characteristics
Bureau budget
Size of bureau:
Executive committee
Percentage of bureaus
budget from:
Member dues
Room tax
Local funds
Other
Total
Bureau staffing level:
Convention sales - local
Convention sales - field
Travel and tourism:
Sales
Publicity
Visitor services
Membership sales
Housing
Administration
Clerical
Total
Percentage of budget - ~alaries
Percentage of budget - advertising
and promotion
Estimated distribution of
non-commercial hotel occupancy:
Convention/Grou~
Tourist
Total
N/A - Not available
TABLE V-2
CHARACTERISTICS OF PRIMARY CONVENTION BUREAUS
Seattle
$ 988,000
24
32%
0
60
8
100%
6
0
3
8
1
3
1
5
4
31
59%
25%
56\
44
100%
Spokane
$ 300,000
6
33\
0
67
0
100\
3
0
1
0
2
1
0
1
0
8
53%
17\
60\
40
100\
Portland
$ 788,000
22
20\
78
0
2
100\
3
0
2
0
1
1
1
3
6
17
SO\
35\
71%
29
100\
Albuquerque
$1,600,000
N/A
10%
80
10
0
100%
4
0
2
0
2
2
1
5
5
21
30%
31%
66\
34
100\
Denver
$1,300,000
18
31%
69
0
0
100%
6
1
1
1
4
2
1
2
7
25
N/A
N/A
83%
17
100\
DRAFT
Salt Lake City
$2,500,000
10
10\
90
0
0
100\
3
1
1
0
0
0
0
1
5
11
25\
35%
51%
49
100\
Boise
$ 281,500
5
0\
89
1 1
0
100\
2
0
1
0
0
0
1
1
3
8
47\
37\
40\
60
100\
.___., ---- ,_.q ~~
I
t· ~
~
Reproduced from the Boise State University Library, Special Collections. MSS 250
!
1
~
I
I
I
]
l
J
I
I
]
' j
t
1
1
j .
Conf:dentfa/
1984
TRENDS SURVEY
RESULTS
PREPARED FOR
INTERNATIONAL ASSOCIATION OF
CONVENTION & VISITOR BUREAUS
. ""'poced b:. RICHARO NEWMAN ASSOCIATES, INC. o~~. Chmnpaign, Illinois INIO
Reproduced from the Boise State University Library, Special Collections. MSS 250
)
I
J
l
I
J
J
I
J
1
I
)
J
Rk.hard Newman Associates, Inc.
1984 Trends Survey
International Association of Convention & Visitor Bure~us \\\ _
162 Members P~rticipating cYv-~\~\,'
Budget Category:· $0 - $250,000
Alexandria, VA
Asheville, NC
Bloomington, HI
Gluomington, HN
Carbondale, IL
Cedar Rapids, IA
Churleston, \N
Chattanooga, TN
Columbia, MO
Columbia, SC
Decatur, IL
Denton, OH
Eau Claire, WI
Eureka, _CA
Evansville, L'J
Ft. \vayne, IN
Gatlinburg, TN
Greeley, CO
Hilton Head, SC
Iowa City, IA
Budget Category: $251,000 - $500,000
Abilene, TX
Albany, NY
Amsterdam, 'rhe
Netherlands
Ann Arbor, MI
Aug us la, G,\
Bec1 umon t, TX
B.;ise, ID
Bowling Green, KY
Canton, OH
Clarksville, IN
Colorado Springs, CO
Copenhagen, Denmark
Daytona Beach, fL
Des Moines, IA
Eugene, OH
Grand Rapids, MI
Green Bay, ~H
Hun tsvillc, f,L
Jackson, MS
Johns'-)11 City, TN
Linculn, NI:
!lexic( l City, Mexico
l-1t. V~rnun, IL
Hyrt:le Beach, SC
ih~\v Hdvcn, CT
Niles, OH
Overland Park, KS
Owensboro, KY
Raleigh, NC
Rapid Clty, SO
San AngE~lo, TX
Slidell, Ll>
South Bt::nd, IN
Tallahassee, FL
Victoria, TX
Waterloo, IA
Wilmington, DE
Winston-Salem, NC
Worcester, MA
LaCrosse, WI
Lake Charles, LA
Las Cruces, NH
Londun, England
l\1adis,.)n, UI
Mobile, AL
~iagara Falls, NY
P..:tsadc~rd, CA
Providence, RI
Rochest.:::r, NY
St. Paul, MN
Santa Clara, CA
Spokane, WA
Springfield, t--!0
Syracuse, NY
Tampu, FL
Toledo, OH
Virginia Beach, VA
Williamsburg, VA
Reproduced from the Boise State University Library, Special Collections. MSS 250
Budget Category:
Budget Category:
$501,000 - $1,000,000
Atlantic City, NJ
Au s t in , 'l' X
Baton Rouge , LA
Biloxi, HI
Birmingham, AL
Buffalo, NY
Burlingame, Cl\
Charles t·:m, SC
Charlotte, r~c
Covinglt'•n, KY
Dayton, OH
Fairbanks, AK
Grapevine, TX
Hl)t Springs, AR
Jacksonville, FL
$1,000,000+
Albl.iquerque, NM
Anaheim, CA
Anchorage, AK
Arlington, TX
Atlanta, GA
Baltimore, MD
Boston, MA
Calgary, Alberta,
Canada
Chicago, IL
Cincinnati, OH
Cleveland, OH
Corpus Christi, TX
Dallas, TX
Detroit, MI
El Paso, TX
Fond du Lac, WI
Ft. Lauderdale, FL
Ft. \'lorth, TX
Hartford, CT
Hong Kong
Honolulu, HI
Houston, TX
Kansas City, HO
Kissimee-St. Cloud, FL
Las Vegas, NV
Lexington, KY
Little Rock, AR
Richard Newman Associates, Inc.
Lafayette, LA
t-1iami, FL
Norfolk, VA
Omaha, NE
Pigeon Forqe, TN
Portland, I)R
San ,Jose, CA
Sant,1 f\_~, r:p,
Savannah, (~;"­Shrevepurt,
LA
Springfield, IL
Tulsa, OK
Valley Forge, PA
Wichita, KS
Los Angele~>, CA
Louisville, KY
Manila, Phillipines
t1iami Beacl., FL
Milwaukee, WI
Montreal, Quebec, Canada
Nashville, TN
New Orleans, LA
New York, NY
Oakland, CA
Oklahoma City, OK
P.:1lm Springs, CA
Philadelphia, PA
Phoenix, A'l.
Pittsburgh, PA
Quebec, Quebec, Canada
Eenl;, NV
Setcramento, CA
St. Luui s, HO
Salt Lake City, UT
San Diego, CA
San Francisco, CA
San Juan, CA
Seattle, ~-ll\
Toronto, Ontario, Canada
Tucson, AZ
Vail, CO
~vashington, D.C.
Reproduced from the Boise State University Library, Special Collections. MSS 250
~ I • • • • •
• • l • • • •
I
1984 TRENDS SURVEY
Summary of Data
(the following data compi ldti.on is bast.'d on 162 p<"rticipants)
I. ROC,\! TAX
I6 .thc..'te a Jtoom tax cu't 'ti!.dt u c/i(v'r.:Je.d
..i..H LJOU/t C.-Lt!j?
IF YES:
1 • How tong Ita.!> a 'tOo 111 ttt x. be c.11
{e.v..i..ed {H ljOLL't c.Uy?
2. Wfta..t ,{.!.:J the c.uJt'tettt pM.ce.1~t
c.ha.Jr.ge.d a~ Jr.oom tax?
3. Wha-t pe.'I.c.C.IL:t o6 you--~z.. btt 't"-<LL.t' ~
.to :tal.. budget .i.-6 d~"T.L\JC d t)Jr.otn
.to om tax?
4. 1-6 -the.Jte. any otgruuzed e.n 6oJt,t
,{.n yoUJt c..L.ty .to ci<.ve.f:...t .'to urn
tax dottaJt!J 6tom bulte.au
ope.Jta.tiorL-6?
4b. Have. you tab~11 IIH!a.~u'lC!> to
c.owL.te.Jtac t tltc.~e. c6 6ufl. t~?
5. Vo you a.I'Lti-cipa..te. an ..i..nC..'tr!MLcl
pe/tc.e.nt o6 fl.oom tax -'1.>2.1-'C.mtl' •. ~
bung d..i..ve/l..te.d 6'!.vm btL'Ie.cu.t
o pe/r.a-t<.o 11-~ ?
- l -
YES --------
II X
l4L 38
8.98 years
4.68%
YES
jl %
4 1 29
II
20
II
10 l
NO
NO
c.;
''•
L
%
7i
(see individual budget categories for
listing of responses)
i'ES NO
II %
76 7 1;
(N/A: ~
(s~e individual budget categories for
listing of responses)
" ,,
8
YES
%
6
II
129
NO
%
91
(N/A: 5
Reproduced from the Boise State University Library, Special Collections. MSS 250
II. AVVITIONAL BUREAU REVENUE
1. Wha-t ma.te.-'Liat dl·e.~ yuu!'l btt'te.au
p!te..!!e.,tUy publL~/1?
general brochures:
city guidL~S:
convl•nticn ,·.alenJars:
conventi.Jn servic~s guiJ,·:
Jininr. guide:
<.>ther:
2. Doe.~ you't bu'tctltt ac.c.ept iu !:iud
-6C·'tVtC(!~ til l'\Cilt11l~ll' ~,·';
adveJLt{~ tllg (II hl-'tCtW
pub f.i. c.~lt { u 11~ :'
3. Voc.-6 yc•tt-'l bLt'U'tW 1-''urtici.ratl' iH
c.oope.!ta.tive advc.'tt{ . siug t..:i.tlt
bu-'te.au me.mb e. 'L6 ;·
.J. A:t (lllC' time tt'd~ t:1l'~t' :)'<,'l'
dL~tubtLtu·,l d ite_m_\ n,·~~.·
bci11~1 -6o(d?
4a. Hut\J many Ul'<1 '1 . .\ t"<~l L' tt'l.' 'll' till'~ c
..i;tvn6 c.IIan:JLd ~ll'P' :'~l~l'
eLL~ tl'Li.btttivll tl' s:t.i'e i tL·m~:
5. Othe.Jt titan tXl<.t! ..:u.ive.'lt.i~i.t![!,
pte.~~e. tL~:t tile mu~t ~ttc.c.c~66u .. e
6undJta.{...~.<.ng p •w J cc t~ c.o ncluc..te.d
by you!'t bu. '1L..W i H H 8 3:
PllliSENTLY ACCEPT DISTRIBUTE
PUBLISH i'D. ADV. FREE
!I Of II '·
151 93 20
129 HO 36
125 77 s
1 \9 t\b 5
L?!l ., ' 2 ~~ I;
q2 J 7 lS
119 n )()
(set..: inJ i vi dllal budget
listing
,,
1/
28
of
,,
37
n, '' ponses)
Uf
17
YES
%
45
't' E ~;
"'
23
_,. 'JL year!:;
% II
1 3 u.o
28 116
b 112
4 105
23 117
20 85
') (" ._:; 103
categories for
NO
II %
130 80
tf
84
!!
95
(N/A: 4)
NO
%
52
(N/A: 5)
NO
Of
/o
59
(N/ A: 30)
(N/A: 2)
(see individual budget categories for
listing of responses)
%
9~
9f
9(
/(
9'-'
92
8 "i
Reproduced from the Boise State University Library, Special Collections. MSS 250
I
6. P.tea..6e -Utclic.a.te. the .tc.M t
.6u.c.c.e.6-~ 6u1 ;)u.nd!uti..~{ng p'to jc.c.t.f>
c.on.duc.tc.d by ~wc.v't bUJte.au. .<.n
1983:
1 II I. BUREAU MEMBERSHIP rROFI LE
1
I I
1
)
j
Voe~ you..-'L bu.:tc.au. cu.'t'l.entf.CJ have a
memb e.'W h i..p -6 ol.i.c.i.tLtti.o n p•tog 't.ull?
IF NO:
1, 1.~ lj0(L!'[ bUJtC.l1U {t£[Oli!\.'.d tL1
C~o.uc..i t membc. 'L~hip?
2. Vu CJOU p.tan to ·i.nti.atc -a
me.mbe)t~hi.p ~ouc.Lta.ti.on
P''tog'Lam .{.n the llC.x.t ye.a-'t?
IF YES:
3. In. the He.xt uc.ct't, tvi..U. !JUtL'l
metnbetr..~h.i.p !Jofi.c.i. ta:t{on
e6 t)ott-t6:
4. Pte.,t~e. c.ompk\·tc tltl' 0ui'Cut\•<nn
c.halLt a6 ULt,'tC.lW mc.mbe.'L~It.{p
ca;te.gaJti e.~:
5. Wha-t pe'tc.ent u 6 UOLt't brv'lrtw' 6
total. bu.dgc.t {.j de.-'t{ved ,~'tc•m
me.mbe.'L6hip due~?
- 1 -
(s00 individual budget categories for
listing uf responses)
YES
i' %
I NCREc\SE
,, ,. •'I ,.
Qc uJ
q
70 82
52
%
29
%
12
DECREASE
II
0
%
0
NO
f! %
77
ii
51
I!
48
NO
%
66
{N/A: 4)
NO
%
67 87
(N/A: 1)
REMAIN
THE Slu'1E
I' .r
13
%
15
u~/A: z)
PLEASE NOTi:: due to wide varianc:e of bure,
membership structures, signi'
ant trends cannot be determir
l q. l ')?
Reproduced from the Boise State University Library, Special Collections. MSS 250
1
I
1 v.
Sa.. OveJt the. pcwt .two ye.a.·uj I
hM the. pe/r.c.e.ttt o 6 tot.~.u
budg e.t de-ti ve.d 6Jtom
membeJWh~p due.~:
6. Ove/t 'the pM t t"HJC· yc.a/r...~ 1 I! a.~
bu/z.e.a.u mvni.H:~~ h-ip.~ :
CHAW3ER OF CQ;\1.\IfRC[ J-:.[LATlO\iS
1~ ljOU..!t bu...'r.e.a.u a di.vi HOI1 o6 tit <Z
ChambeJt o6 Comme.'tc.e.?
IF NO:
1 • Wa.~ tjOu.lt bu/tC.LtU. clt a.ny ti.Jne.
a. div-0~-io n o 6 the. Chambc.iz.
o6 Comme/tc.c.?
1 a.. HouJ long a.gc• di.d the.
a.6 6if..i.a.tA..o11 with .tit c.
Cha.mbe.Jt a :1 C'omrnc..~z.ce. I!Hd?
IF YES:
2. Doc~ tfOU!t bu...'r.c~.tu ,1nd ti!l' C/i(Unbe'r
o6 Comme/tc.c. ~lkt'tc .<Je.~tvicL'.'J?
- 4 -
INCREASED DECREASED
II _L
!d 48 20 24
INCREASED DECREASED
1.! % fl _L
64 75 4 5
YES
REMAINED
THE SAME
II "' lo
23 27
(N/A: 1)
REMAINED
THE SAME
# %
17 20
NO -------·-
tl
t15
II
bJ
II
44
z II %
28 117 72
YES NO
% II %
54 53 45
(N/A: 1)
13.16 years
YI:S
YB
NO
%
1 2
(2 bureaus not divisions
of the Chamber share
services)
Reproduced from the Boise State University Library, Special Collections. MSS 250
l 2a.. Ple.a..oe. .<.ttcii..c.a.te.. any Me.u
o6 ~hMed 6~v~c.e:
3. Voe6 youJt bu.Jtc.a.u Jtec.ei.vc. 6und~ e'tam .the. Chambc.'t o6 Comme.Jtc.e.?
3a.. What pe!tC.C.I'Lt o 6 youJt bu/z.e.a.u' ~
.total.. budget ~ de/tive.d 6Jtom
Cha.mbeJt 6wtd6?
3b. Vo you c.onvw.e. the. ui..e. o 6
.the..-6 e. 6wtd6 ?
V. CONVENTION CENTER RELATIONS
I~ .the.tte. a. c.onve.n:tion/:tMde c.ente.tt
-in youJt illy?
IF YES:
1. 16 you. 't buJtea.cL a 6 6 i.c..{.a..Lf u
a66ilia.te.d w.i..th the Cen.te!t?
2. Vou- youJt buJtC.Llu j o i..rt tty
~oliw c.onvenlian bu6i..He...~~
wah .the.. c ente-'t?
personnel: 39 bureaus
office space: 49 bureaus
equipment: 48 bureaus
postage: 35 bureaus
bookkeeping: 44 bureaus
II
53
computer services: 35 bureaus
promotional materials: 33 bureaus
other: see individual budget categories
for listing of responses
il
25
il
21
II
125
II
47
ALWAYS
%
42
YES
%
56
38.54%
YES
YES
YES
%
84
%
77
%
38
SOHETU1ES
If %
68 54
II
20
NO
NO
i.
44
II %
3 12
II
37
II
78
(N/A: 1)
NO
%
23
NO
%
62
NEVER
II
3
%
2
(N/A: 1)
Reproduced from the Boise State University Library, Special Collections. MSS 250
f
}
l 3. Vo JtOam ta.x dol talL~ co.Uec.-te.d
bene6Lt c.onvc.nt<.on/.t't.Ltdc.
c.e.ntc.Jt con~ t 'l.u.c.-ti_o n a.nd I o 't
debt ~e.,'lv{ce?
4. Vo .'Loom t.u duf£alt6 cofec.c.ted
be.ne. 6 i.t coYwe.n.Uon/.t>'ta.dc.
cente-r ope)r.at{on6?
VI. STATE INVOLVHiE.'JT WITH BUREAU
OPERATIONS
1. Wha.t peJtc.e.n.t o 6 you/t b~t'ti?.a.tt '-6
.to.ta.£. bttdgc.t {~ de.Jt.{tred 6~tom
).):ta..te. 6u.nci6?
2. Me ).).ta..te. 6w!d~ p:wv{dc.d ct-6:
3. Ove.,'t .the. fXL6 t tLc'< • ljl'(t't.-6, lta.6
.the le.ve.f o t; 6ta.tc. 6und6:
VII. CONVE.~ION SERVICES OFFERED
1. Voe.-6 youJL btL~cC.Ctu. p•wv.<.d.c.
"fiJtee.'' ,'l.eg{ ~t'ta t<.on
pe-'l.-6ormc.t?
1 a. . I 6 y u tL't b u'l. e a.u. u6 e..-6 a.
6oJUnufa ba..?l<.-6 fioJt pJrov{d<.ng
Jt.eg.<__6.t'w.tion pe.Monnet, p£.eMe
dMC!Ubc. :tlte. 6oJUnuia.:
II
53
/,1
66
fi
(- ., .),:.
II ,,
70
YES
YES
YES
%
53
Of
I~
50
%
43
tJ.43r
HATCH INC
FUNDS
%
76
lNCl\EASED -----
4'l
DIRECT GRA .. ~T
!I
9
ENCUMBERED
%
13
DECREASED
tl
13
%
19
II
49
51
It
92
NO
~,
'"
39
(N/A: 10)
NO
41
(N/A: 12)
NO
%
57
DIRECT GR.
UNENCUMBE:
II
8
RE~1AINED
THE
II
27
SAME
%
3
on an unlimited basis: 17 bureaus (10%)
on a formula bus is: 74 bureaus (46~~)
occasionally: 43 bureaus (27%)
never: 28 bureaus (17%)
(see individual budget categories for
listin~ of responses)
Reproduced from the Boise State University Library, Special Collections. MSS 250
Z. Wha..t do u yoUJt bu'tea.u. c.ut!Jte.tt.Uy
pa.y Jt.e.g~t.Jutti.on pe't,~omte.e?
3. What, i6 any, .w the gua/tcuttced
m<.tU!nwn nwnbe.Jt o6 hoWL.~ 6Ll!t
Jt.e.g..<A.t'!.a.tion pe/t-~onnel?
4. When, -i6 eve'!., .. vr.e ovCJLtime
tta:tu pa.i.d?
5. On uc.c.a.~ ion, duc,!J uau/t btt'lccw
ma.R.e. pa.'Lt-.timL. lte.Cp ava.{tabCc
tO me.e.ti.ng L'•'tfjuJLt zeJu~ tl t1·'t
othe.Jt. than '! cg i ~ t'tati.un
6urtctiNB :·
Sa. I6 !JC..~, peCtl!lC .Uenti.6y .tit,•
type o6 hetp pJtovide.d:
5b. Ove.Jt. .tiLe pa~ t tJ.IJO uea.Jr.~ , ha~
the exte.1tt o 6 the.6 e .~ etw.ic.eo :
6. Vou !JOlt'!. bu'rl't'W ).l'1uvidc. wti!luJrtn~
6o-'t Jtegi ~-t'1a t c~' 11 )JC'L~ o HHct?
6a. I 6 ye.~ I doe~ u(•U·'l OU/(CCLU
ma..i.ntain .tlu! wti.r\u'1JM?
- 7 -
4.15/hour
].6:2 Lours
lllJ liJay: 25 bur~aus ( 15/~)
Sundays: 17 bureaus ( 10:%)
after 8 hours: 31 bureaus (19%)
attcr 40 houcs: 18 bureaus ( 1 n~)
no llVt!rl.iti<t:: pa£d: 81 (51)%)
NO
if tl %
61 62 38
(N/A: 1)
secretarial: bl bureaus (62%)
city information desk: 81 bureaus (82%)
erranJ runner: 41 bureaus (41%)
other: see indi,;idual budget categories
for listing of responses
REMAINED
INCREASED
tl
51 52
':'ES
if
YES
'" /,
II %
ll 27
DECREASED
II
5
%
5
If
118
If
30
THE SAME
II %
46 46
NO
%
73
(N/A: 3)
NO
~I
/u
73
Reproduced from the Boise State University Library, Special Collections. MSS 250
7. Vo~ you/r. bu.tz.e.au. 6u,'t.ni.6h
a.,~~ocia..Uo1UJ wU:Jt :ttjpC!v.'Lite.Jt.!>
6 0 lt. lt.C.g -W t Jt.a.l.i 0 H ?
7a. 16 yu, a,oz.e the typC!t!-'tdeJr.-6
p!t.ov.i..ded:
8. Vou IJOt.L't btc'l.c.au. 6t.LJt.n{.61t
a..Boua..ti..oa!> tu.i.th badg(!.4?
Sa. I :i ue~, .. :ute. tlzl! bad~il.'}
p1wvi..dl.'d:
9. Vve...~ IJOU/L btL/LC.tlu o 6 6e.-'l "lwu~.i.ng ''
a.6 a -6 ta.HCia.. 'td ~ e't v.i.c.c.?
9b. Ove.-'L .the pM t two ljea.Jr,~, ltM
the exten/t o 6 tJOt.Lit. hou.~~-<-'t9
~.?.lt.vi.c.e:
- 8 -
il
L2 5
YES
•t '"
77
NO
37 23
on a ~omplimontary bdsis: 102 bureaus (82%.
on a rental basis: 16 bureaus (13%)
varies; d1~pends on group: 4 ( 3~0
YES
II
112 69
on a complimentary basis:
at cost:
sold: ()
varies;
it
l '} •) _,_
24 bureaus (21%)
bur·eau::;
depends
YES
%
81
(5%)
on group:
57
23
(N/A: 3)
NO
!! %
49 30
(t,;/A: 1)
bureaus (51%)
bureaus (21%)
(N/A: 2)
II
30
NO
%
19
to any convention requesting housing
service: 11 bureaus (8%)
only to conventions requesting more than
one hotel: 54 bureaus (41%)
only to conventions requesting more than
t\,'() hutels: 12 bureaus (9%)
on!-: to city-wide conventions: 36 bureaus
I NCKEA~i Ell
ii :~
75 57
DECREASED
II
13 10
(27%)
REMAINED
THE SAME
If
42
%
32
(N/A: 2)
Reproduced from the Boise State University Library, Special Collections. MSS 250
l
10. Vou you.lr. bW'L~au. p'tov-<.de lwu6ing
Jt.Ue!tva..uon 6oJr~ t\o-'t a.!:..6oe-ia.t1ort
ma.iling~?
lOa. It\ ye-6, a:tl!. tile 6u·'Wl~ p.'tovidcd:
1 0 b. I 6 lJOLL 'r beL 'L(rl:t tt~ 0 a tlL' 'tJ'ILLf a
- bcu-<-.6 (n p'!ov-idi.n9 lwu~ ut9
tu!.-6 c. 't vu. t i. L'll6, f.'( C.(t6 c d c 6 c..'ti. be
the nc' 'tlli[tt J:
1 Oc.. OveJt tile ]:x16 t two yea'L6, lta.6 tJu.?
Jt.equc.,6 t,' tt6 c: o 6 tftc btt'teau
IWLL6 iH9 no "Jn6 :
71. Voe.,6 yoWt bLL'Leau ptwvide
pllomotionat rntttc'l iat6 6c•'l
a.6~oc.ia..tion c.ofwent-lo.n
ma.Ui.ng <6 ?
11a. I6 yeo, a!u! tiLe mate-"<-tat~
p.'lov-i.dc.d:
11b. I;) uuu'l bL<~,·,w tt6c!l ,z ,;,,~nlld'a
bM-W in p~('vi.din:J t.1'!l'm;•tL,·;:at'
ma.teJt..i.a1-6 , p£ C<16 C. d CM.!L l b C.
tlte 6oJtr1tda:
1/c.. Ove·'t the f.l<l6t Mu ycat~, ILLU
tlte ex.tent u~ ti1L6 6e'luic.c:
- 9 -
YES
%
57 35
II
99
NO
%
61
(N/A: 6)
on an unlimited basis: 26 bureaus (46;~)
on a formula basis: 14 bureaus (25%)
!l•.·casional1y: 17 bureaus (30%)
(see individual budget categories for
li.stin:.; of responses)
INCREASED DECREASED
REMAI:t-.t:D
THE S&'1E
I!
11
.,
1:
152
%
54
YES
%
II
8
%
14
II
10
/! :r
18
NO
%
6
un an unlimited basis: 52 bureaus (34%)
un a formula basis: 57 bureaus (38%)
occasionally: 42 bureaus (28%)
%
32
(N/A: 1)
(see individual budget categories for
listing of responses)
RH1AINED
fNCREASED DECREASED THE SA.'1E 4-------
i! "/ II % It % /u
93 (Jl 8 5 45 30
(N/A: 6)
Reproduced from the Boise State University Library, Special Collections. MSS 250
12. Vu/ung 79 8 3, di .. d you/t bu/te.au
.6pon60/f.. any c.unvc.nti.on
a.ctivJ...ti..2.6?
1 2 a.. I 6 yu,, It ow many nunct.to n.,~
di.d yoWt bu.'te.au 6pOtL6o-'t?
1Zb. M c..ompall..e.d to 1982, ha:, -the.
tl.W11be./f.. of, !JfX!rl-60'ted t)u.nc.tA-un.;,\:
VIII. VOLUNTEER SERVICES
Voe6 you·'T.. bWte.a.u cnti~t the. ~ctvic.c~
o 6 vo.ti..Htte.e/f..-6?
IF YES:
1. Ove!!. the. pM.-t two ue.a/z..~, Ita.~
the .teve.t o 6 vC' £wtte.c.:r. hc.lp:
2. PLe.a!Je. .{de.tLU6tf till- a.•z.c.cl~ in
which IJOU.·'T.. L>u .. 1caa u.!Jn
vo.twl.tc.e./f.. 6 e.tv{c.e.s:
- 10 -
YES NO
tl "' II -L '"
95 :19 62 38
(N/A: 5)
1-5 functions: 65 bureaus (68%)
6-10 functions: 20 bureaus (21%)
ll-19 functions: 6 bureaus (6%)
20 ur more fun~tions: 3 bureaus (3%)
(N/ A: 1)
l~CREASED DECREASED
RE:t-f.AINED
THE SAME
UJ
/ .. il % # %
52 7 7 38 40
(N/ A: 1)
YES
it "' /;
<JS 59
fl
67
NO
%
41
REMAINED
INCREASED DECREASED THE -
lf "' If % _L k
6L 69 5 5 21
informdtion center: 50 bureaus (53%)
city guides: 34 bureaus (36%)
spouse programs: 30 bureaus (32%)
salt>s blitzes: 43 bureaus (45%)
clerical help: 39 bureaus (41%)
trade shows: 34 bureaus (36%)
SAME
%
22
uther: see individual budget categories for
listing of responses
Reproduced from the Boise State University Library, Special Collections. MSS 250
3. Vo£.6 IJOU./t buJLC.Ltu. c.u/'VtC.Il-tf..!J
paJLtA..cipa.te. -i.n ..rn inteJtn
pltogJta.m?
3a. Ove!l the. pa ~ t trvo yea.Jt.!), l1a.~
youJt pa!z.Uc.ipa.ti..on -i.n ..i..ntu.H
p'togJratn-!):
4. Doc..~ IJOU./L bu.tte.w w't'te.nt£y
emp.toy 6e.deJLa..{ t~t ,~ub~-i.di.::c.d
t'Ll..<..ne.e.-~ /woJtkc..'t~ in a wo 'th-
.6 tu.dy p!tO 9 'UWl ?
4a. Ovc..Jt .the. pa.~ t two lJC.a!t.-6, lta.!l
you./t emptoym.:l'lt u 6 6ede/tctUy
~ U.b.6 .i_d-i_ Z e.d [/•,,a { H C. C..!) j tt10 It f: C/L6 :
IX. AREA TRANSPORATICN
Re.ga.Jtciing a-i./t .6 eJtv,ic.e. <..nto you/r..
uty!a.~r..e.a.:
1 • How ma.ny a.) .. /r..Li.Jtc.~ p'tC..!) e .. ll-tLlJ
.6 eAve you't c.LtlJ !'
Z. How ma.ny a.L'tunc. ~c.a..t5 com~
i..nto you't ci..tu dai.ty?
3. Con~.idelt-i.n9 'tec.,~.H.t ~'U.'..tne
de.Jte.gui..a..t-i..o rr du.l'[..{ng .the pcu, t
:lltW ye.alt!l, ha..6 the nwnbe.lt a 6
~e.IU.6 c.orni..ng ..into IJOU'L c..itlj
da.uu=
- u -
il "
56
YES
INCREASED
il
35
IJ
16
%
63
YES
INCREASED
It %
7 44
~~ ,.
;;,
14
DECREASED
'I /,
5
DECREASED
If
2
%
13
if
61
I!
101
NO
52
REMAI~ED
THE SAME
II
18
NO
%
86
C/
/u
')')
J~
REMAINED
THE SAI1E
f!
7
%
44
12 airlines
I 1, Y6l seats
LNCREASE!J
!.~
101 62
DECREASED
II
23
~
14
REHADED
THE Slu'1E
II
28
., /o
17
(N/A: 10)
l'I.Ei\~)E NOTE: ol the bureaus reporting an
increase, the average percent
of increase is 20.65%
of the bureaus reporting a
decrease, the average percent
of decrease is 23.79%
Reproduced from the Boise State University Library, Special Collections. MSS 250
]
1
l
4. Vo !JOU anti.c.i pu.te tlta..:t .in the.
ne.x..t ljeA.·~ Jhc munb C.!t 0 6 cl!buwtd
.6e.a..U .i..n:t.c IJULL'L city witt:
5. Hl•tt' ft.:tvc dt,W0L' ~ in ,t('! lin-.'
Jtou.ting a~td/u'r. tta.tc 6t'1t<c_tu-'11!..-!l,
b.'touglt.t abou.t th'tuagh ~cccnt
de.~tegu.fut{(m, a6t)ccted lf,'U/l.
c_i._t y?
AS A CONVENTION V[STINATION
AS A TOURIST DESTI NA T1 C1'J
6. How many tnU~c-s tl '1.011! c. i..ttj cent e.'!.
~ tjOLL't majo'1 a .. i../r.pc 'l.t .toc.a.tc.d?
7. Wha.t ..Ls the. a.c:C't•l!JC t.1.xi. 6-l'tt:
6·'tom !fOu/: majo'!. ai.-'i.J''''!.t tt•
c.{..t tj CC.l I te '1.?
8. U./lklt L~ tltc ;~~t'C'!.tl:Jl' clt,l/l~jL no'r
f_{Jnuu.~ -iHI2 I L' rt~ ~ c .. 'tv t cc f>r em
tjOU.·'l ma.jo'l a{'L)_lO'!.t to cJttj ccH.tc'7:
- 12 -
TN CREASE DECREASE
If % II 1.
1 11 69 1
REMAIN
THE SAME
II %
42 26
(N/A: 8)
PLEASE NOTE: of the bureaus anticipating
increase, the average percen
•>[ increase is 12.75%
l'tlSI'!'IVELY
if
81 so
75 l,b
0-10 mileB: 100
11-20 miles: 44
21-30 mile~: 5
31-40 miles: 7
41-50 rnlll'c;: 2
SO+ miles: 1
$12.43
NEGATIVELY
11
23
17
bureaus
bureaus
bureaus
bureaus
bure.aus
bureau
Of
/o
14
10
(62%)
(2n~)
(3%)
(4%)
(1%)
(1%)
NO EFFECT
fl
44 2
(N/A: 14)
54 3
(N/A: 16)
(N/A: 3)
Reproduced from the Boise State University Library, Special Collections. MSS 250
j
X. BUDGET EXPENVITURES
RegaJLdi..ng yoWL bWt.ea.u 1 -~ budg2..t:
1. Ove.'t the pa.~t two ye.a'r~, ha.!J
.the pe.tcent o6 you/r. bMe.au 1 -!l
~ota.l budg~ 6on:
Saia.:u~ & Brne6ito:
Conven .. ti.on So.Uci.,ta;tion/P-'l.onwtiull:
Gene'UU:'. Uvc.-'t/tcad:
2. OveJt ~he pa..!:lt tHJ!) lJea. ·u, ilt't-!l
~he pe'tc.e.nt o 6 yoWl btt'rea.tt 1 ~
:to.:tai COHVCJLt{Ott p.'r(lmOt<Oil
budget 6u·'t:
Paid l!li!.di.a a~veJt t {!J i. ng:
V..<Aect ma.d:
BU. tz.e1l:
V .<_: 't ec.t -6 , .... .e e.~ :
Co.fl.a.;te'l.a£ ma;te.'tia..e p!toduc.ti.on:
T nade !l I :ow act i vi ti 1!.6 :
3. Ove!t the pM t .two ue.a. ~, fltt!l
~he pe.Jt.c.e.nt o & lJOU..'t bu uau' ~
~o~a..t ~oM.L~m p.'tomot<.on
budge..t 6o·'t:
Pa..{d m..:.d(a. adven..t i/!:J i trg:
CuUate.Jt.a.f. matl''Li.ctt p'todtL,'tion:
T'lavc( )/iutt' ttct{v; til··~:
FA.'.! Tt•tt'L!:J (LII'!.c tt• 't..!:J):
FA!d Tott.'t!:J (TL•u:t Ope'T.,(.tL•'r-6):
XI. AREA CONVENTION & VISITOR BUR[AL/
ASSOCIATIONS
Voe..!:J IJOU.Jt .!:J~e. have. aH ,,. ~"gani.:e.d
aMOC..i.a..t.iOI1 0 n C.OilVCI'LtiUJl and \! (!:, ( t,•-'r
bWt.eaM?
- 13 -
INCREASED
li %
120 7 !,
129 80
,, 5 ';9
l l () .,..,
I "·
l l 3 70
INCREASED
if %
;1R 54
101 62
88 54
122 75
104 64
I 0 'i ()5
INC~n:ASED
If
H6
106
'Jh
l) '·
9~!
tl
100
X.
51
65
59
')8
61
YES
----------------
DECREASED
II %
12 7
7 4
9 b
12 7
12 7
DECREASED
II %
39 24
8 5
16 10
3 2
7 4
16 ~a
DECREASED
I! %
29 18
10 6
21 13
ll 7
10 6
%
62
ff
62
REMAINED
THE SA.'i£
(,! .,
lo
28
24 1
55 , .r
:JO l'
34 ~· '-
REMAINED
THE S~'1E
II %
32 2C
51 3l
53 3~
33 2(
46 2E
38 2'
REMAINED
THE SAME
II %
40 2:
40 2~
40 2~
53 3.
49 3'
NO
%
38
Reproduced from the Boise State University Library, Special Collections. MSS 250
IF YES:
7. How many buJte.a.M a.Jre. ptr.~ e.nte.y
mernbe.IW o6 tiLe. ~ta .. .te. a.Houa.tion?*
Z. How ma.uy bu/te.a.l..!/.) p-'tC.,~ently a..'u.'.
e.t(g.i.bie. 6o!t membe.Mhi..p ..i..n the.
-~tate. a.~~ oc.i..a.tio n? •
3. How many ye.il!l..!l ago WM the. 6.ta . te.
a.Hoc..i.a..ti..ot~ 6o'" ... me.d?*
4. I.o yoU/!. buJte.a.u a. me.mbe/t o 6 .tlt'-'-
.o.ta..te. M,~oc.i.a.ti.on?
4a. Pie.Me. ..i..de.n.U.6y .tile. .titJte.e.
mo-~.t ..i..mpo!t.ta.nt me.mbe.JG~h.ip
.Oe!tv..i..c.e,~ rAOV.i..de.d by ljOU.!l.
6 tate. M-6 oc.{ a.t..i..un:
4b. Wha..t addU.ic%1.C ~e'!v(c.r.~
wotLld you L<l~l!. tiLl'. ~ t,ltc.
a.!:J~oua .. t(uH to p'tuvid"?
5. 16 .the.Jte. .U, no ut:.gani..ze.d
M.ooc...i..a.t..i..on o6 c.onve.tJ-U.O.t
*due to conflicting data
provided by participants,
accurate results cannot be
determined.
PLEASE NOTE: as rE:!?Orted by the participant
the following states have
organized associations:
Alabama
California
Florida
Georgia
Illinios
Indiana
Iowa
Kansas
II
99
Kentucky
Louisiana
Hichigan
Minnesota
Netherlands
New York
Ohio
Ontario
YE~
%
99
Oregon
Quebec
South Carolina
Tennessee
Texas
Virginia
Washington
Wisconsin
II
1
NO
1
(see individual budget categories
for listing of responses)
(s~e individual budget categories
rur 1 isting of responses)
and v-L6-Lto·'t bu/r.e.au~ {n ~IOU'< 6 tate.,
have. you me-t ..i..n6o-'tma.l£.u tu..i tJt
o.the.,'t b~'te.a.u.6 dtt 'Li.ng :the. pa!:! t
ye.M?
- 14 -
fl
YES
65
NO
II %
10 16
(N/A: 12)
Reproduced from the Boise State University Library, Special Collections. MSS 250
5a.. Ha.~ .theAe. been ~c.M.61on about
6 olrJ'7ting a. .6 .:ta..te. a..6 .6 0 ua.. uo n 0 6
c..onve.n.ti.on and v.U.LtoJt bu/7.-la.u.~?
5b. 1~ UOu.!t bu.Jte.a.u. bt.te..'tehte.d .in
pa.lt.tic.-<.pa..t..(ng .in the. de. ve..to pment
o 6 a. .6ta.te aMoc.ia..Uon?
6. 1~ .t.h c.tte. a. mu.t tJ.- .6 .ta..te. , o.tga.nize.d
M.6oua.U.ott o6 c.om•e.tt.tion and
v.i-!>ito ,.,_ bu.'te.aLL~ {n yau.,'t -~.tate.?
IF YES:
7. How ma.nlj bu/te.a.w, a..1z.e. J:JJte-.~e..tt.t
membett.6 o6 .the. mu.tti-.6.:ta.:te.
M~oua..tion?*
8. How ma.ny tje.a/t!> ago t~JM the mc.Lt.ti-
.6.ta..te. M.6oc.<.a..ti.on 60-'r..me.d?*
9. 1.6 tjOu.Jt bu./z.e.au a me.mbe.tt o 6 .the.
mu.i..ti-~.ta...te M,~uc.i ctt<.on?
9a. P.e.e..Me. i..de.nti flu the. th'l.e.e
mM t -i.mpo 'l...taH t -~ c/z. v.{.c. ~-6
pltov1de.d by you:z. mu.tt{.-
~.>.ta..te. a,~.~oc.Latiun:
9b. Wha..t addi.t{ortctf. -~c.'tv-i.c.c...~
woui.d you f i he. tit e. mu.tti..-
.6.ta • .te a.5 6ac.ia.t<.on to pttuvide.?
- 15 -
II
14
tl
19
II
26
It
YES NO
% II %
23 34 55
(N/A: 14)
YES NO
/. fj ' %
::n 29 47
(N/A: 14)
YES NO
% II %
16 134 83
(N/A: 2)
*due to conflicting data provided
by participants, accurate results
cannot be determined
YES
%
92
II
0
NO
%
0
(N/A: 2)
(see individual budget categories for
listing of responses)
(see individ11al budget categories for
listing of responses)
Reproduced from the Boise State University Library, Special Collections. MSS 250
·a •
··.~~w.
~--; -~-
X11. RESPONVENT VEMOGRAPHICS
1 • Wh.a.t ~ :the to-tal. nwnbeJt o 6
6utt-time. employe.e4 p~C6e.nttu
on .6ta6 6 a.:t you/t bWle.a.u.?
1a. OveJt .the. pa..ot two ye.M-6,
ha.~ .the. nwnbe/1. o6 6u.U-ti.
me. e;np£ c• Ul!.i.!..6 :
2 • P l e.a.6 e. .i.nclica..te. :the. to .w
numbeJt o6 6u.U-t0ne e.mploye.e.6
in the. 6oUow{.ng c.a.te.go:tie4:
BuJte.au. Admi•LWt!ta..:t-<.o n:
Conve.•it{on De.pa/t.bnc.nt:
T ou/tc6m De.pM.tJne.n.t:
Pu.bUc. A6 6a..i.'L6 Ve.pM.bne.•r.-t:
Cle/uc.a.J:.../ Su.ppo-'tt s.ta6 6:
Othe.Jt Ve.paJt.t.me.n-0~:
2a. OveJt .the. pMt :tl.'.Jo ye.a..Jt.6, hct6
tit e. numb e.Jt o 6 6 u.U- ti.m e.
e.mptoye.u -<..n:
Bu'l.e.a.u Admi_ni.6 t'l.a..t{ on:
Convention Ve.pa/• ... tme.n.t:
Tou'Li6m De.pM.tmc.nt:
Pab ti. c. A 6 6ct i 'L-6 L\.' JXt't tme11 t:
Ct'e.Jt.i c.a1/Sttppo'Lt Sta~ 6:
0 tiLe. 't De.p{L "I-bnc.tl-t6:
14.18 employees
INCREASED DECREASED -----
fj % if %
Hl st, 2l 13
2.53 employees
3.69 employees
2.62 employees
.95 employees
3.52 employees
3.69 employees
INCH.EASED DECREASED
If % If %
28 17 12 7
60 37 12 7
44 27 9 6
•) r:
-.J } r ) 6 4
57 35 12 7
27 i7 7 4
REM.AINED
THE SA!A".E
!I %
51 31
(N/A: 3)
REMAINED
THE SAME
If %
122 75
90 56
109 67
131 81
93 57
128 79
Reproduced from the Boise State University Library, Special Collections. MSS 250
1 , !
1983
BUREAU FUNDING SURVEY
RESULTS & SUMMARY TABLES
PREPARED FOR
INTERNATIONAL ASSOCIATION OF
CONVENTION & VISITOR BUREAUS
Reproduced from the Boise State University Library, Special Collections. MSS 250
I_ti~~!~:Ji\'~ I_<?J~AL AS SOC Il\r;>IO!'J_Q~_ CONVF.N_'! IQN & VISITOR BUREAUS
143 MEMBERS P~~TTCIPATING
\JJi lC'l1L'
·\k ron
.-\1 !;an'/
.-\:1.:1he in~
i\nc!1oraqe
.--..:1n 1\rhor
,\r L L nu ton
.\si1evi llc
Atlanta
.. 1. cl an t i c C i t 1'
!\ll::>t.in
l~:~l timorc
Bctton Houqc
ht~ a ur.1on t
1\i loxi
11irr.1ir'qh.:1m
HOlSe
i'oston
J)uf~alo
8urlinqar.1e
~·dnton
Cedar RapiLls
Charleston, s~..._·
l:h.:HlL~ston, \vV
Charlotte
Cl1a t tanooga
Chicago
Cincinnati
Clarksville
Cleveland
Colorado Sprinqs
Columbia
Columbus
Corpus Christi
Covington
Dallas
Dayton
Decatur
Denver
Des ~!oines
Detroit
Eau Claire
El Paso
EUlJene
Eureka
Fairbanks
Flint
t-ort ~·Jayne
( ~ I" .J. ll' ! ~\ ~1 j ) i ' ! ~..;
~ ~ r ~-· c~ n I L1''
llc~r·t1orJ
Hilton Ji,~·.l.l lsL1n:!
i!!liiO I u l i l
flc,t ~:prinq~;
J ! u l( ,; t () !1
Hu:ltSVlllt.>
Indidn.lno1 j :;;
J~1cY.sonvi ll•-'
i',l!lS;J~; l'i ty, ~10
t\ iS~; i I11P~t:C
l':nuxvi llc
Lcll~ros~;'-'
L.:l fa '/C' t t <.-' , I ~J
La!::ayeLtL', L/\
Las Vcq<lS
Lc :-: i no ton
Lincoln
Little 1\uck
London
Lon9 Be.:1ch
Los .1\nqc le~;
Louisville
t·ladison
:-1anila
~1c lbou r:nc
Hcmphi.s
nexico City
r-li .:J.P.li
Miar.1i !3t.?acll
~ti lwaukcc
i'1innt~apoli:;
1-1.·) ;) i le
!>1ontc·rc'y
r1on bJOI'K' ry
i'·1yrtlc Beach
Nashville
;~e\v' ·t'o ck
Niat_Jara F',1ll ~"
~u~- folK.
0.:1kl.::1nd
Cklahcm3 City
O!~aha
Orlando
0\·vC.' :1 s bo ~- ( >
P-<ln Sprinqs
Pasadena
Philadelphia
Phoenix
Pittsburoh
Portl.:Jnd, OR
Providence
()Ut.!bec
R::lle i qh
He no
Richmond
Rochester, ~1~;
Rochester, NY
Roscnont
Sacrar.1ento
St. Louis
St. Pciul
Salt Luke City
San Angelo
San Antonio
San Diego
San Francisco
San Jose
San Juan
Santa Clara
Savannah
Seattle
Shreveport
Sioux Falls
Slidell
South Bend
Spokane
Springfield, IL
Springfield, MA
Springfield, ;-10
Syracuse
Tampa
Toledo
Toronto
Tucson
Tulsa
Valley Forqe
Vi rq inia Bea.c~1
~vashington, DC
Wichita
Wilmington
Winston-Saler.c
Horcester
Reproduced from the Boise State University Library, Special Collections. MSS 250
Independent ......... .
Chamber of Ctw:mercc ..
Division of ChJmb~r- ~f Commcr~e
but own Officers ~n~
;\d:ni ni s tc rod by Cll.:lnllx:r o C Comnercc ,1 ncl
City Govenm1e:1t •. ~ .•............•...•..
.'.drni:1isterc,1 by Ch:u~thl•r- uf C•)f:\l:lt'rcc .1nd
Ccun C\' r;o'.'c t·nm(~!l ~. . . . . . . . . . ......... .
City Agency ...
County Aocncv.
Other ...................................... .
-4-
ToLi l Burc:aus
~c port in q ~_r1 __ ]_~ 8 3
No.
74
22 15
14 10
3 2
1 1
12 8
11 R
6 4
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 2
Room 'I't:tX
Hav..: lO()Dl t·dx (rh'l) ................ .
1 . () '.; ........................... .
1 . ') '', .......................... .
2 . t1 ·: ..••••••••..•••••••••••••••
l. 0 '/ .......................... .
l • r) ·:. • •• • • • • • • • • • • • • • • • • • • • • • • • •
4. 0\' .......................... .
4 . '> -' .••.•••••••••.••••••••••.•••
s. 0~ ........................... .
r: ~-, '
_) • I \; • • • • • • • • • • • .• • .. • • • • • • • • • • • •
G _ 0 '6 •••••••••••••••.•••••••••••
7 . () '.!-.•••••••••••••••••••••••••••
7 . ') 'I . -. . . • . . .• . • . • • • . • . • • • . . • • . • .
8. 0 ·:· .......................... .
9. 0 ·~ .......................... .
9.75?,. ········ ...... ········· ..
9. 8 2~ . ........................ .
10.0'a .......................... .
No.
1 1 '.)
i "
4
l
21
1
9
1
g
2
12
17
1
6
1
1
()
5
10.0 ~ t 80¢. . . . . . . . . . . . . . . . . . . . . l
1 0 . 0 I. + $ l . 0 0 . . . . . . • . . . . . . . . . . . . ()
11.0\l; ........................... 0
1:2 . () ·-~- . . . . . . . . . . . • . . . • . . . . . • . . . . . 1)
14. n '·. . . . . . . . . . . . . . . . . . . . . . . . . . . r1
SO(· - $~~.on ................... .
Avcraqe 1·oom t .• lx :1lnonn citi(':-;
with room tax .................... .
No repor LL·Ll room tax. . . . . . . . . . . . . . . . 2 l
-5-
%
85
3
1
18
15
1
6
1
6
1
9
12
1
4
1
1
0
4
1
0
0
0
0
l
4.7%
15'S
198'3
No. %
127 89
4 ' .o
0 ()
24 l 7
23 lC
1 1
9 6
1 1
10 7
2 l
18 13
12 H
1 1
') !i
l 1
1 l
1 1
4 3
0 0
1 l
1 l
2 l
1 l
l l
4.9~
16 11
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 2A
Annual Room Tux Funds Distt-i_bution
Estimated tot,l.l collected ,1nnuallv*
(122 bureaus t'(;pl)l"tinq)
Con\·cntion centct· construc:_i,)JJ or·
nebt St.'l-\'lC•"' (42 bu;-~',lllS r-t'IJ(lrtjnq)
Conv._:nt j,'ii ('l'nt.·-t- •)p,_·r·.1t lu:::·
(31 bur~.1us :r:eportillc:)
Oti1,_;r visitor-or:ic>nted putp•1~;cs
( 104 bllr<C·aus rcpnrtin:J)
N:)n-vi s i t()r orient:t•cl purp,1s,··~;
( 6 2 burl~ c1 us r c p or t i n g )
Have room tax, only r<::>port.c•d total
budget ~ithout further bre~kJown
(4 bureaus= $24,814,000)
Ha'Je room l~lX, did not r<?Dc)rt doll.;r
a~ounts (5 bureaus)
*Dul L11· .1rnounts 1 t:•rrc:-sent best '"stirnat.es
-6-
1983
sn4,853,ooo 100'1-,
81,343,000
ll,3SO,OOO
111,669,000 30%
150,496,000 40%
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 3
Tl\BLf. 31\
Special Restaurant Tax -----------------
Have ~~pecial t·csLlurant L.:lX (nPt)
l . 0 \\ ......................... .
2. 0\\ ......................... .
.3 . () '~ • . • • • • • • • • • • • . • • • • • . • • • • • •
4. O'i, ......................... .
r).O"u ••••••••• • ••••••••••••.•••
c: .-, 0
),_"f,, •••••••••••••••••••••••••
6. 0% .•••••••..•••••..•••••••.•
1 i) • 0 '$ ••••••••••••••••••••••••••
10.0% if over $3.25 ........... .
1981
lS
2
4
4
()
l
0
2
1
11
1
3
3
0
1
1
0
1
1
1983
No. %
19 13
4 3
4 3
3 2
1 1
3 2
0 0
1 1
3 2
0 0
i\verage restaurant tax in cities
witt, a special rAstaurant tax .... 4.1% 4.0%
No reportc>d special restaurant
tax .............................. 124
Annual Restaurant Tax Funds Distribution
Estimated total collected dnnually*
(10 bureaus reportinq)
Convention c••ntE.•t- constrdcriun t1r
debt service (5 bureaus reportinq)
Convention center operation
(0 bureaus reporting)
Other visitor-oriented purposes
(1 bureau reporting)
Non-visitor oriented purposes
(6 bureaus reporting)
Have restaurant tax, did not report
dollar amounts (9 bureaus)
*Dollar amounts represent best estimates
-7-
89% 124 87%
1983
$108,410,000 100%
8,519,000 8 '~ ·a
-0- 0%
3,189,000 3%
96,701,000 89%
Reproduced from the Boise State University Library, Special Collections. MSS 250
TAGLE 4
Gen~ral Sales Tax
1981
~0. %
II ave c i t 1 · 'j L' n L' r a l sa 1 e s L; x ( n c t J •••• 48
0.2't..................... ....... l
0.)~.>......... .. ... ... ... ... .... 4
0.7~~? ............................ l
l. [)", ............................. ' 2'J
l . :. '• . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
:.:.0:,............................ b
:.!.2')' .••••••.••.•...••••.•••••••
3. 0
4. 0 ':- ........................... .
4. 2 s·:, .......................... .
2
l
0
5 . u :. . . . . . . . . . . . . . . . . . . . . . . . . . . . • 2
fi . 0 '2. ~ • • • • • ~ • • • • • • • • • • • • • • • • • • • • • 0
Avcraqe city sale's tax an~nr:q cities
with city S.:1les tax ............... .
No reported city sales tax .......... . 91
35
l
3
I
~-
18
l. 5%
4
4
l
1
l
0
0
65%
1981
Have county <Jellera.l salc~s tax (nf~t) ..
0. 5 \', ........................... .
0.8:: ............................ .
l . l; ·.· . . . . . . . . . . . . . . . . . . . . . . ..... .
l.S·~·····························
1. 75t, .......................... .
2 . 0 ~ .••....•.•.........•........•
3 . 0 ',\ ........................... .
Aver aye county sale~> tax amonq cit ics
with county salc:-s tax ............. .
Nu.
27
5
0
I !
J )
1
l
3
4
%
19
4
0
9
1
L
2
3
l. 4%
No rcporh!d county ~:;ales r .1x ......... 112 81%
-8-
1983
::-Ju. '_;~
50 35
0 0
'2 1
1 1 ..L .L
24 17
r ~ ..)
8 ' v
3 '}
~
3 2
0 0
1 . ..L
2 1
1 1
l. 7 'i
93 65%
1983
No. 't;
35 24
7 5
1 1
16 11
l l
2 1
3 2
5 3
l. 3%
108 76%
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 4 (con't)
2 . t) 'S •••••••••••••••••••••••••••••
'. o·· ......... .
3.125'~ . . . . . . .
3. s ·~ ............................ .
-i . { I '1, • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
4.12')'<, • • • . • . . . . . . . . . • . . . . . . . . . . • .
4 . r:, ';, • • • • • • • •
5. 0 ~) . . . . . . ~ .
s. 4 :, . . . . . . . . . . . . . . . . • . . . . . . • . . . . .
5 ... S.~i\ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
s . 7 ~f . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
5 ... / s% . ..........•................
6. 0 'i, •••• : • • • • • • • • • • • • • • • • • • • • • • • •
6 . 5 'I; • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
b. 6 56 • • • • . • . • • . • . . . . . • . . . . . . . . . . . •
7. 0 'i, . . . • • . . . . . . • • • . . • . . . . • • . • • • • •
7 . S \S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
10. 0 ~' . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
15.0\'. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
l\vcr.J•1t.' c;t .:tc· s:1les Ltx :H:lc•n 1 cit lt'S
with :-:t.>h' :>,il•'"' t:tx . . . . . . . . . . . . . . . .
-9-
1981
No. %
3
1
l
u
L
2
1
0
8
1
0
l
l
1
l
13
2
18
l
1
40
0
3
14
l
1
1
0
6
1
0
1
1
1
l
4. 31
1781
No. u.
'b
130 91
4 3
17 12
l 1
2 l
39 27
3 2
., .. ) L
38 27
l l
2 l
l l
1 l
12 8
2 1
1 1
0 0
1 1
0 0
2 1
4. 6'{;
] 3 9%
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 4 (con'tl
TABLE 5
Pro v j n c v ( ~ t.' r 't ~ r ~~ 1 Sa ll' s T :1 x
Havr~ rrnvince qcncra1 s ... :1l'S tax (TH't)
7. 0% ..••.••.....•.•...•.••.....•.
R • ll ·;, ..•..........•...............
9. i) \ ••••••••••..•••••.•.•.•
:'\ v t:' r ~, j c pt· o v i n c l' s; 1 L l: ~; , :-. "1 • '' ; 11. 1
ci.tit-':-> with province saL,_·:; J:e~x ..... .
1981
Nn. %
l
l
2
()
2
1
1
0
7.7%
No reported provinct.! s:l1 .. •s tax ........ 1 :lb 98%
Other 'l'a.:-o
1981
No. %
Ilavc other tax (net) ................. . 15 11
0.25'1. ................•........... 1 1
1. 0'6 ............................ . J 2
l. 5% ............................ . 1 l
2. 0 '6 ...•......................... 0 0
3. 0 \; ............................ . l 1
4 • () '5 ••••••••••••••••.•••••••••••• f) 0
s. 0 ?, •••••••••••••••••••• ') 4
6. 0'! .. .•••.•............. 1
7. ')% ••••••••••••••••.•.•••••••••• ] l
9. 0% ••.•••..•..•....•.•....•••••• 0 0
10.0'b ............................ . ., 1 '-
30. 0'1, ..••••••...•••..•...•...•.•.• () 0
l\verafl<' ,~thor tax ;1monq citie-s with
other tax .......................... . 4.4%
l\lo ret.Jorted other tc1x ................. 124 89%
-10-
1983
No. %
2 1
l 1
0 0
1
8 .(H
141
1983
No. %
18 13
1 1
5 3
1 1
1 1
1 1
l 1
2 1
() 0
0 0
1 1
4 3
1 1
5.8%
125 87%
Reproduced from the Boise State University Library, Special Collections. MSS 250
I
J
I
I
I
I
J
J
)
I
I
J
I
I
J
I
--·-·--------..::----;;--------------- - --·-- -----.
Hich;ud ~Jc\\'tn<!n Associate.;, Inc.
TABLE 6
Tax ~.:lh.trq<~J on room ........•.........
:.:.o~s ............................ .
J. J ~-- ................. ' ........... .
~. (_)';, ............................ .
s. 0% •••••••••••••.••.••••••••••••
' ') c :J ...... '0 • • • • • • • • • • • • • • • .. • • • • • • • • • • • • •
1981
No.
135
1
2
8
5
1
S.4~............................. 1
5.7% ..... ········ ... ........ ..... 3
6.0%............................. 21
6.5%............................. 1
h.-58% ... -. . . . . . . . . . . . . . . . . . . . . . . . . 1
6.7%...... .......... .. ...... ..... 0
7.0?:;............................. 32
7.1259,....... ............. ....... 0
7.5%............ ...... ........... 6
7.625%.... .. ..... ..... .. ......... 1
8.0% .•••.•••. ••••·•·••• •••••.•.•. 17
8.0% + 50¢ - S2.................. 1
8.125%..... .. ........ .. .......... 0
8.25% + $1- $2...... ........... 0
8. 5%.... . . . . . . . . . . . . . . . . . . . . . . . . . 1
8.fi25)........................... 0
9. 0 ?. • . • . • • . • . • • • . . . . . . . . . . • . • . . . • l 3
'). 1 2 5%. . . . . . . . . . . . . . . . . . . . . . . . . . . 0
ll.25~,............................ 1
9. 5% ............................ .
Cl.7r::,'b ••••••••••••••••••••••••••••
0.82% ••.•...••..•.•..••..••.•....
li). 0 t ............................ .
l 0 . 0 ':, -t B 0 c . . . . . . . . . . . . . . . . . . . . . . .
10. 0 ]', + $1 ....................... .
11.0'6 ........................... .
11.5% ....... ········ .....•........
2
2
0
9
1
0
2
0
g_ ,,
97
l
l
6
3
l
1
2
15
1
1
0
23
0
4
1
12
l
0
0
1
0
9
0
l
1
1
0
6
l
0
l
0
1983
No.
141
1
0
3
0
()
3
19
0
0
1
27
1
5
0
21
0
l
1
1
l
14
l
l
3
2
1
10
0
1
4
1
%
99
c:
(
0
(
c
1
19
l
F
1
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 6 (con't)
ll. 6 ·,, ................................ .
11.75% ............................... .
12.0'5 ................................ .
lS.O;b .........•.......................
8.0% - ll. 0 ,_,. . . . . . . . . . . . . .
5% if less than 30 days;
4% if more than 30 days. . . . . . . . .
6% if less than 30 days;
5% if more than 30 days. . . . . . . . . .
Averag~~ tax a quest must pay for room
amonq-cities where there Clre taxes
on ruor1s .••........................
No rep()rted tax ..................... .
-12-
l 981
No. %
0'
0
0
0
l
l
0 0
1 1
() 0
7.04%
4 3%
l9H3
No. %
1 1
1 1
4 3
2 1
1 1
0 0
1 1
7.84~
2 1%
Reproduced from the Boise State University Library, Special Collections. MSS 250
Ril harJ 1\:~wman As~ociatcs, Inc.
TABLC 11
Rcce i vcd r; r ;1r1 t s,/m,l tch i nq f1 1nd '"
(total) ....................... .
$S,l)fl"),000
' " ~ +- ' ~
"-- ..L L l • • • • • • • • • • • • • • • • • " • • • • • • " "
$:2,2G7,000
from cou?: t· y ....................... .
mon1cs received: $ 422,000
fror:1 st.1te ........... .
monjt'S r·.'~~eived: $),~~26,000
from provincP .............. .
monies received: $
from federal ........... .
monies receiv(•d: ,~ ··'
50,000
20,000
Per Cent
of 'l'oteil
10(}
38
7
54
l
1
* 5 cities received ~lrants/matchiiHJ funds
from two sources
*3 cities received grants/matching funds
from three sources
Received no grants/matching funds ..
Note: 1 city reported receivinq il qrant/matchinq
funds f1·om the ~•Lltt' b.lsc·d upnn a JJercentage;
no doll ac .:1mour1 t coultl be provided
-15-
1983
No.
57*
ll
6
48
1
1
86
0 "
41)
8
4
34
l
1
60%
Reproduced from the Boise State University Library, Special Collections. MSS 250
- 'IJL::_£2_: -- -- -
TABLE 12
Revenue
Source
# 0 f E3UrL',l US
Reportinq this
RP.venue Source
Roc:r. s.Jlc:s
tax
~embers hip
dues
Res t~tur Jn t
tax
Genc;ral
city tax
General
county tax
General state/
province tax
Other tax
Chamber of
Commerce
Donations
Other sources
of income
'!'1 1ta 1 'J r ::m t s/
matchinq funds
Other func~s
l () ·1
7b
l
22
12
11
""-) r: _)
5
54
48
41
~ of
Total
73
')3
l
1S
8
17
3
38
34
29
'T'otal Budgets
of tht• Bureaus
Heportinq this
RC\'(' n ue Source
'l! ,S40,000
4.441,000
21,9S1,000
22,820,000
15,949,000
48,072,000
11,451,000
3,893,000
Hr;,S'57,000
r,],HC!] ,()()()
Total $
Provided bv
this Revenue
Source
9- ,)
81
S l00,04h,OOD 80
15,934,01)0 17
1,955,000 66
9,291,000 41
2,339,000 13
4,214,000 32
6,512,000 4
1,879,000 17
132,000 7
11,182,000 10
3,802,000 lE
4,239,000 8
~-
83
~7 I .
17
44
42
10
26
14
16
3
13
9
8
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 14
TctX St~tus uf Bure~us
1981
No.
Exerr1~,t-_ •.•••.•.••..••• 10()
r,~ o t c""'~ x l) r11. 1 · t- . • • . • . . . . .. . :n
!Jet,': 1 burl>:lc: <i.Lc! :1r1t 1-,,spnn,! :-,1 this uue~>tion
in l 'l fl 1
E:-;:empt l " I 83 bt.it not <:• :<•~P-liJt. ..
Exempt 1 n 18 I b•.: t not ·~ ;.::l'!llfl t
Exempt 1.11 both yc?ars. . . . . .
Not ext•r;;>t i.n both vcars .•..
No an s .,,. , • r a v a i l a b 1 e . . . . . . . . .
TABLE 14A
Tax exemf)t (net) .......... .
50l(c)1 ............... .
5 () 1 ( (~ ) 3 •••••.•
50 l ( L') (i ...... .
in
in
. . . .
C c·. un t y s t a t u t<• . . . . . . . . . . . . . .
I t'1
I R ' ,J .J •
. . .
City statute .................... .
Government exemption ............ .
Ch<unbL't" of Conuncrcc t"Xemnt ion ... .
*6 cities are exc~!'tpt under t\vU of the above
requlations
Not tax ex0mpt ...
No .J.nsw(•r .......................... .
-19-
76
24
1983
No.
13
2
108
18
2
198 3
No.
116*
1
15
69
23
6
5
2
1
20
7
1J83
tJo.
122
r
(':,
9
1
76
13
1
%
81
1
10
4P
1 ~ ·'- tJ
4
3
1
l
14
5
85
14
Reproduced from the Boise State University Library, Special Collections. MSS 250
TABLE 1')
I ·:···.~ 1· or
l (' ss
7 years
8 years
9 years
lf) years
Over 10
years
No funds
L~_nqt.l2._of _!ime Rc~_ceiv~ncr F'_unds
(raw data; not percented)
Room
Tax
.,
11
1 l
5
8
5
8
6
33
27
City
Tux
f)
f)
1
1
2
0
4
0
0
6
115
County State
T.1X T.1X
()
0
1 0
4 l
l 2
0 0
0 1
0 0
0 0
0 1
1 4
120 123
Pr-ovince
'l'ax
0
0
0
0
0
0
0
0
0
0
2
131)
Restaurant
Tax
0
0
0
0
0
0
0
0
0
0
2
130
Note: 11 bureaus did not respond to this question
TABLE 16
Is lhc~rc leyislotion in your ,~jt_y, countv, state or
province wh ~ch prov i dc·s cH· c1 llO' . vs Cor room tax,
restaurant tax, or oth0r toxes to qo directly or
-~Edi1.·e5:t l y to _your .._.Eu reu.u? ___________ _
1983
No. %
Yes ..................................... . 83 58
No ...................................... . 60 42
-20-
Other
Tax
0
0
1
0
0
1
0
0
0
2
128
Reproduced from the Boise State University Library, Special Collections. MSS 250
j
TABLE 19
J
)
J
J
J
Ril·hanJ Nt.>wman A!>sociatcs, Inc.
Opposition to the Room Tax Jeopardized or
Caused Loss of 'l'..1x Support
room t3X .••••.•
1983
No.
125
No opposition ............................ 107
Expcri~nced oppo~ition ................... 18
new metyor wetnts to control funds...... l
opposition from stette hotel/P.Jotel
associotion......................... l
fine arts fund competing for budget... 1
others wanting share of funds instead
%
87
75
13
l
1
1
of bureau........................... 6 4
budget capped at prescribed ceiling;
remainder to city and county........ 1 1
~ocal organization shares funds to
attract minority conventions........ 1 1
revenue goes to convention center and
not· to bureau. . . . . . . . . . . . . . . . . . . . . . . 1 1
city claimed needed dollars for non-visitor
oriented purposes........... 2 1
city using 1oom tax dollars for civic
center operations................... 1 1
voter referendum to eliminate portion
of room tax......................... 1 1
bureau appropriation dependent on city
financial stress.................... 1 1
resistance from Rourd to increase
room t;1x............................ 1 l
No room tax support ........................ 18 13
-23-
Reproduced from the Boise State University Library, Special Collections. MSS 250
J --
Convention
~Visitors Bureaus
Convention and visitors bureaus
have many masters to serve, from the
meeting planner to the local hotels to the THE citizens of their city. Keeping so many hoops
in the air requires skill and diplomacy. JUGGLER'S GAME
OF BUREAU POLITICS By Eugene Ho11mer
Years ago it was facetiously
said that when convention busi-ness
was good, hotels claimed
they booked the business. When
it was bad, the cry went up.
''Where the heck is the bureau?"
Bureaus frequently find them-selves
targets. In most com-munit;
es they have high visibili-ty.
To outsiders, their work ap-pears
glamorous. But their pos-ition
is such that they have to
satisfy a variety of interests. This
makes them extremely vulner-able
to political pressures.
Where They've Come From
Thirty-five years ago, running
a bureau was a piece of cake.
There were only 18 bureaus,
located in the cities that were
aln~ady established as the rail
hubs of America. Today there are
216 bureaus in 15 countries.
Until the bed tax era, bureaus
were underfunded. Even today,
across the country there are great
differences in the range of ser-vices
they perform, from one bu-reau
to the next or even within
one bureau. This causes some
confusion among meeting plan-
Euge,.. Ho•rner was president of the
Philadelphia Convention and Vi.sitors Bu-reau
iur 14 years: and prior to that, he u:as
the Neu· York City bureau t•ice president
for ten years. During his tenure in Phila-deiphia,
he also sert•ed as president of the
International Association of Conventwn
and Visitors Bureaus. Presently, Mr.
Hosmer teaches a course on cont•ention
and t•isitors bureau management at
Widener University in Wilmington, Dela-ware.
He is also a consultant IJn bureau
management, based in Rosemont, Penn-sylvania.
ners. But planners have to re-member
the fact that a bureau is
essentially a sales organization. It
was designed and created to bring
visitors to the community, vis-itors
who spend money. This is
their raison d 'etre. Convention
services, as important as they are
in encouraging meeting and in-centive
business, must be a sec-ondary
consideration for bureaus.
Lack of understanding of the
Reproduced from the Boise State University Library, Special Collections. MSS 250
ffi
fl
i
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a: < '1
60
rnr · r·mn
Convention
&visitors Bureaus
bureau's role can create problems
at home among the local citizens
as well as with visiting planners.
Some hotels think the bureau ex-ists
solely to perpetuate their own
high occupancy. Local attrac-tions
expect bureaus to supply
tour-group business with spoon-fed
regularity. City fathers think
the job isn't being done if the con-vention
center isn't filled ::165
days a year.
Controlling Interests
And bureau politics-that's
something else. Everyone, it
seems, is an expert on visitor
promotion. Men capable of run-ning
a steel plant, operating a K-Mart,
or inventorying a food
chain all think they have a pan-acea
for the bureau's advertising,
conduct of "fam" trips, and com-munity
relations promotions. It's
amazing, with all these interests
to answer to, that anything gets
done at all.
Even the make·UP and charac-ter
of the bureau can complicate
its well-being. There are three
kinds of bureaus-the indepen-dent
bureRu, the chamber of com-merce,
and the municipal-each
with certain advantages and dis-advantages.
An independent bureau is pri-vate
and incorporated. It acts
autonomously. is governed by its
own bourd, and is beholden to no
one-except to the businesses
within the city who help support
the bureau financially through
their bureau membership. But
the bureau has to concern itself
with raising its own money: from
its members, from the city, from
state matching funds in many
cases, and via the bed tax.
- The chamber of commerce
bureau is a department of the
local chamber of commerce. It
never has to raise money because
it"s allotted a certain budget by
the chamber. When that money is
spent, that's it.
The municipal bureau is run
by a local government; and there-fore
it is hamstrung by restric-tions
such as its staff not being
able to earn more than the mayor
and city council. But after all, no-body
said it would be easy.
~evertheless, bureaus are
healthy and doing wei!. And
they're much in demand to
holster what has become the sec-ond
largest industry in 47
states-tourism. And why not?
.John Steinbeck said, "Tourists
are good; it's difficult to dislike
someone you get to know.'' A Por-tuguese
statesman put it another
way: "A man should visit many
lands, but love his own." Then
again, one old wag is credited
with saying, "Visitors are good; if
not their arrival, then indeed
their departure." •
Historic Decisions
Happen In
Histrlnc Places.
This is where, in 1607. Captain _John
Smith and his settlers estahlished the first
English settlement in the
World Where rhe Founding Fathers
made decisions that changeu the\\ 1 Hid.
Where the decisive hattie of the Ameri-can
Revolution was won. And v. ·here
the 198.3 Summit of Industrialized
Nation'\ t<X)k place.
TI1c Williarnshurg Area has
lx."Cn host t<, en~nts and meetings
for centuries and we're readv to
host yours. ·
couldn't make a better decision.
WllllAMSBURC AREA
HfRinia :~ I fz:,·toni: Triangle:
Williamshwy, .fames1Pll'11 mul HJii>toll'rl
For information or a'isist:mce in planning mur nt·xt tlll"eting. call toll tr~·e I·HCXl- 5(1H.(i'i II. (in \':L 1-H04-2"!1·0192).
or contact Sally ~toore, Dept. R. William~hurg Area Tourism :tnd Conti:rl'nn.- Bureau. P.O. )1( IX GH. William:Jlurg. \'a. 2.~ I H-.
Reproduced from the Boise State University Library, Special Collections. MSS 250
' .. M,
·cvas·t~:.
·oN'.~H ·MARCH
TIIEY'RE BETI'ER EQUIPPED THAN EVER
TO HELP YOUR MEETING
by Todd Engklnder
ain't what they used to be. . € o_nvention. and. visi.tors 'bureaus just
· · ' CVBs, pressured to' produce more
. . . . . business Md pushed to match the in-c~
ing professionaliSm ~d. sophistication of
. meeting planriers~)J~ycbad.to change their ways.
They're becomins·niore_:_p(Ofession:ll and more
apoli~al. They'rcl~~oming more entrepreneur~
ial- in . fund-raisi~g~;an<r .more innovative in
serviCing. And~ •:their ,offices, they're adding
·~:~· :. more s}:lecialized st:iff.mcmbers and plugging in
\'~;~.new _compu~~ 'lltey'~ identifying new market
'r:;; segments ~d gol~g after th~m with newly created ':>· sales blitzes, familiarization tours and promotion-
. •· · al matcriais • .. ::,~·: -~- ·. · ... ,
ca:,; :-. ~ · .. : AS a: ri!SIJltofJbC~ trends. today's meeting
- ' planners. encounter. energetic~ focused
; ·~· , CVBs that. CAA ciffer,.;:vastly "
•·•· ;;~>t' t '.{;) > ..
... ~~ -.
Reproduced from the Boise State University Library, Special Collections. MSS 250
targeted, tailored services than ever
before.
"Convention bureaus arc discov-ering
that they've got to change rapidly
in this rapidly changing travel
marketplace," comments Bill Miller.
president, Long Beach Area Conven-tion
& Visitors Council. ··some bu-reaus
might have trouble doing that, hut
the days of the political. slap- 'em-on-the-
back bureaus arc gone. Bureau~
CVBs ON THE MARCH
have to dcvcl,lp a new image; th..:y have
to learn to become more entrepreneur-ial.
especially when it comes to raising
money. They must learn 111 usc cooper-ative
marketing and matching funds
and to aeatc more member involve-ment.
John i\'larh. president of the Phoe-nix.
and Valley of the Sun Convention
& Vi•;itor., Bureau. says. "Some bu-reaus
get pn.:ssun: from members to
give them business, but that g0od-ol'-
hoy syndrome of sales is history. To-day's
meeting planners recognize that
the product. price. destination and 'fit'
have to be just right."
Take the case of Kansas City, a
growing destin;~tion that constantly
finds itself in bidding battles with
worthy opponents like Chicago. New
Orleans and San Francisco. While busi-ness
has hecn g0od for the past four
GOLD SERVICE AWARDS
SALUTE 11 EXCEPTIONAL CVB'S
M&C has finished tabulating returns
for its second annual Gold Service
Awards"' competition. In all. close to
80.000 planner readers of the maga-zine
had the opportunity to submit
first, second and third choices for ihe
convention bureaus serving them best
during 1984.
Winners in the three domestic cate-gories.
as well as for the outstanJing
North American, foreign or offshore
bureau, are:
o Cities with more than 15,000 first
class rooms: Chicago, Las Vegas and
Phoenix.
• Cities with between 7,000 and
15,000 rooms: Kansas City, New
Orleans, San Antonio and San
Diego.
• Cities with fewer than 7,000
rooms: Albuquerque, Corpus
Christi and Fort Worth.
• Best foreign or offshore destina-tion:
Toronto.
Seven of the ll are two-time
winners: Chicago. fort Worth. New
Orleans, Phoenix, San Antonio. San
Diego and Toronto.
Four have entered the winner's dr-clc
for the first time: Albuquerque.
Corpus Christi, Kansas City and Las
Vegas.
The awards were based on the opin-illilS
of M & C readers, who were a!'. ked
to vote for bureaus on the basis of five
criteria:
I. Best in giving essential infor-mation
on the destination.
2. Best in helping promote.
3. Best in helping select suppliers.
4. Best in providing services.
5. Most professional in all its
business dealings.
As with M&Cs Gold Key
Awards n•, which hon0r hotels andre-sorts,
most of the reader comments
focused on the friendliness and effi-ciency
of the bureau and its staff.
"The San Antonio Bureau provid-ed
our meeting with wonderful per-sonneL
All in all, it is the most
professi\mal and amicable bureau I
have yet to work with. "-Joann
llojfman. American Association of
Blood Banks
"The Kansas City bureau person-nel
were accurate. timely and
cooperative in advising on suitable
meetingthousing facilities and outside
service vendors. recommending op-tional
tours. assisting in promotion
and publicity and in maintaining per-sonal
contact before. during and after
the convention. "-,Hartin A. Kobel.
The National Association of Life
Underwriters
"The Las \/ cpas CV B is tremcn-dow
·dy organized and accommodat-ing:
very professional in all its
dealings.' '-Fr,mconl Eng/mann.
Natimwl Crur' 111.\"IITWIC£' Association
"The N..:w Orkans CV B is out-standing.
They arc willing to help in
any \l-ay. from attt.:ndint.: meetings to
helping sckct suppliers. They always
)!ive you lwm:~t an~wers ... ---Gale
Kiesl'l. National Roofing Comractors
A.uociation
"The Fort Worth CVB staff was
extremely professional anJ helpful to
us in all phases of our planning. Dur-ing
the actual event not only did they
provide equipment for our use but
personnel for our on-site registration."
-Allen F. Murfin, Southwest Hard-ware
Implement Association
·'The Phoenix CVB has always
kept right on top of us. We've been
there four times. They are great to
work with so we'll be back."-
Harold J. Ha!m, American Concrete
Pavemellt Association
M&C began presenting the Gold
Service Awards last year as an out-growth
of the publication's industry
research and Gold Key r" Awards pro-gram.
Publisher Alfred J. Luthy de-scribes
its genesis:
"Ever since 1977, M&C has been
awarding Gold Keys to hotels and re-sorts
that have done the best job
with meetings, as shown in voting by
the magazine's subscribers. During
the eight years these awards have
been given, they have been consid-ered
among the lodging industry's
most coveted honors.
"However, since M&C's biennial
research, The Meetings Mttrketr" re-port.
revealed that planners often
choose destinations before hotels, we
decided it was appropriate to create an
award to salute excellence in the or·-
ganizations~onvention and visitor
bureaus-that most strongly influ-ence
destination selection. The Gold
Service destination awards. with
winners selected by our readers (as
with Gold Kcyl was the result.
"The program," concludes Luthy.
"accomplishes two objectives. It re-wards
excellence. and it spurs an im-portant
segment of our industry to
even greater efforts.
"We salute this year's Gold Serv~
ice Award winners ...
h(
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dt
c
re
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2(
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I
Reproduced from the Boise State University Library, Special Collections. MSS 250
cbrro 'riit.,.. ... · itS'Mtrr rt' n Wt w-e t Jill · 7 PDP P,.S' w n sa 1· .• ·:-
years, Stephen Stickford. Jiret:tor of
sales for the Convention & Visitors Bu-reau
of Greater Kansas City, notes that
bookings have slackened for 1985 ami
1986. "With competition getting
stiffer, we've had to work a lot
harder," he says.
To be sure. the K.C. bureau offers
many of the services its competitors do.
but Stickford has realized that, in order
to slice its ~hare of the pic. the bureau
staff has to come up with considerably
more than half-baked efforh.
Familiarization tours--..;taplc~ ;tt
most CVBs--take on added \'a!uc in
Kansas City. "We're not a )!lanHHtr
destination like some others ...
Stickford says, "so we really have to ,
show the city to people. When a group
comes here, for example. we feature a
three-hour trade show with representa-tives
from hotels, attractions and ;up-pliers."
(The K.C. fam tours hegan in
1984, not long after the hureml C\tah-lished
a Washington, D.C .. office to
serve the highly com:entrated associa-
----·· --------------1-, ES~ '4== ft. . -----== . §§ ... ,. --::·-== ··--I'!!'!!!
CVBs ON THE MARCH
tion market there. I
M~:anwhilc. bat:k at Missouri head-quarters.
the bureau ret:ently raked
through its at:nnmt files. separating
groups into markc:t segments-medi-cal.
engineering/scientific, education-al.
corporate. religious. minority,
agri-business-and assigned six sales
managers to service the di ffcrent ac-count:-..
·'This has really worked for
ll\ ... Stickford says. "Ow people arc
devclopin)! hl'tter rapport with the peo-ple
in eadt industry ...
The bureau·~ eff(lrts occur against a
backdrop pf continu1>Us city develop-ment.
New !'vlarTiott and Vi:-.ta prnpcr-ti~..:
s have raised thl: total room count to
17.000. and aS 12-million expansion of
the Bartle Ex.hihiti11n Hall and Mun-icipal
Auditorium will open in May,
IIJX6. In order to fill thC' extra rooms.
the bureau has d::vcloped a new trade
advcrti~ing pro!!ram. It also h.ts hired a
new ~ales mana!!cr to aim at a meetings
sl'grncnt many CVBs have begun wurt-ing:
L·orporate business.
Wooing corporations
With its shorter lead times and its
adaptability to shoulder seasons. ihe
corporate market has been anracting
considerable attention from CVBs
around the country. As Robert
Cumings, president of the International·
Association of Convention & Visitor
Bureaus (IACVB), observes, "There's
been a definite broadening in the kinds
of business CVBs are getting involved
in. !\lore and more. they're looking at
husiness from the memhers of groups
like l'otvoratc Meeting Planners. the
Society of Incentive Travel Executives
and lnsuranL"e l\lccting Planners ...
In Phoenix., for instance, there's
hccn a definite thrust toward attracting
more corporate meetings. "We're try-ing
to d1) a better job of target market-ing."
claims John Marks. "I'd say
we· ve gone from the shotgun approach.
to the rille. to the laser approach."
The Phoenix la:-.er is aimed at corpo-rate
(and incentive) groups. mainly be-cause
the bureau sees the resort
DETROIT HAS THE HORSEPOWER
TO PULL YOUR MEETINGS
OUT OF THE SAME OLD RUT.
Trade in your used meeting destinations
for the crty that comes with all the
options ... Detroit.
For instance, take a horse-and-buggy
ride back to nineteenth-century
America at Greenfield Village. Dine
your way around the world at our
four-star restaurants. Or; visit a foreign
country, Canada, just across the
Detroit River.
Detroit can handle anything from
full-size trade shOIIII'i to compact
conferences.
Call Bill Mclaughlin at the Metro-politan
Detroit Convention
and Visitors Bureau at
(313) 259-4333.
DETROIT!
Circle #21 on Reader Service Card
r
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Reproduced from the Boise State University Library, Special Collections. MSS 250
...
.-~~":;-
,.,,,,, '··
City of Arlington Convention & Visitors Bureau
Convention Sales Sectlon/P.O. Box A/Arlington, TX i'fiOIO
Call Toll-Free: Natlonal-800-433-5374/ln Texas-800-77Z-5371
Dallas/Fort Worth Metro 265-7721
Circle #23 on Reader Service Card
CVBs ON THE MARCH
propt:rtics in Phoenix and Scousdale as
well-suited to those markets. Marks
not.:s ... There's been a tremendous
shift in the corporate meetings market
toward resort areas, so we've done ev·
erything to tell our story here.·' .
The numbers show healthy growth at
this southwestern destination. The
number tlf groups last year was up 11.3
percent over the year before. and year·
round occupancy rose 3.6 percent (to
65 pen.:cntl. Some 23.000 hotel rooms
arc on line. In addition. Phoenix Civic
Plaza will host its first group in June.
I
following wmpletion of its expansion
tll 300.000 square feet of meeting and
cxhihition space. With a substantial
hudgct of $3.3 million ($2 million com-ing
from public sources and $1.3 mil·
lion from such private sources as
membership dues and advertising pro-motion).
the Valley of the Sun CVB
can build on a solid foundation.
Among its staff of 37 full-timers, the
bureau has seven convention people.
"one-and-a-half" of them specializing
in the corporate market. Marks claims
the bureau was among the first CVBs in
the country to install a full-time corpo·
rate salesperson. Meanwhile. like
Kansas City. the Phoenix bureau has
established a Washington. D.C ..
office.
In its attempt to rivarthe profession-alism
of such locales as San Diego, San
Antonio. Las Vegas. Anaheim. San
Franci~~·o and Denver. the organization
has dumped its file cabinets and is
keying in a new computer system.
"Wc"rc not the first to go to comput-ers."
:'11arks says. "but we're going to
do it thi~ summer. We've already corn-putcritcd
our accounting and mcmher-ship.
and our incrca:-.cJ Ctlmputcriza-tion
will allow us to know, for
example. what group~ typically meet in
June. and ht'W many rooms and square
feet of ~p;Kc they re4uire."
Tn ~crvice potential busincs". the bu-reau
ha~ adopted a much more respon-
~ivc appro;lch. according to Marks.
"putting ourst'h'es in the client~·
shoes. \V.: will honor their requests: if a
planner say-. he wants information
about eight hotels. we 'II keep it to
eight. Snmc hureaus feel compelled to
send lead~ h' every hotel. hut we figure
if we don"t satisfy the particular needs
of the planner from the start. nobody
here is going to get the business."
Reproduced from the Boise State University Library, Special Collections. MSS 250
l
l.j L I
• I j ,_,
CVBs ON THE MARCH
The corporate, incentive and ~maller ··we ·\·e made it parr of our market-association
meeting business is equal- ing ~trah.:gy to bring to E3o~ton a~ many
ly crucial to the Greater Bo).ton Con- decision makers as pnssihk-SITE.
vention & Tourist Bureau. hut the the Amcncan Society of Association
reason is different: "With the closing Executives. the Institute of Association
of Hynes Auditorium and addition of Management. the National Tour Asso-
60 percent more hotel rooms, we figure ciation. etc. These arc the peopk in the
we 'II have to book an additional one- industry. the lmcs who travel. and the
million room nights this year just to ones who serYe as reference pointt'."
stay even with past years· occuran- Cumings oherves. '·And their com·en-cies."
says Robert Cumings. president tions draw a lot of suppliers.··
of the bureau (as well as the IACVBt. In addition to adding more salcspco-
Cumings points out that Boqon pk. th~: Boston hureau has revamped
traditionally has ranked among the na- \Pille of its services. Tlwugh not yet
tiona! leaders in hotel occurancy. a po- l·omputcri red. the hureau will put !_!rca!
sition still valid in 1984. The tigure'. emphasis on "more pwfessional. in-however,
have slid steadilv since !1>79. depth familiari?ation for planners.·· ac-and
now stand in the mid_- to high Ws. cording to Cumings. As previously. it
As a result, the bureau has inereased its also •nake~ available a good range 1)f
sales staff from two to five people and support materials. including a quality
plans to go after decision-makers who meeting planner's directory. shell fold-can
help fill the rooms during the Hynes crs and posters.
redevelopment. (The facility- will he _ Development continues in Boston.
closed for two-and-a-half-years. during I where a dozen hotels recently com-which
time it will be expanded to plcted or under construction and
300,000squarefeetofexhibitspace.) Copley Place--a $450-million projel·t
Once upon a time Galveston was known for havtng
some of the finest hotels anJ meeting facilities in Texa~.
That time has come, again.
Today, Galveston's confcrenn· anJ convemi,,n 'ir,·~
include the totally refurhi,heJ (·,S,011L)' 't-.1noJv Civi··
Center and scores of new and rennvmed hPte! J'rnp ·
enies. You'll find new highrtse'. '!atelv lan,lrnark'.
exdusive rondominiums. ;md \'id< •rian inns ro 'II it
gatherings of ren tn twelve hundn·,l.
Ynur partirip;mts wtll find our dc,rinati<>n tn he a
completely p[easurahle scastde experil•nn·. After all,
there are more historic, rcneatit,nal. n I entertaining
things to sec <tnd Join
Galveston rhan anywhere
e!~e in Texas. Allow us to
demomtrate.
adding a large specialty shopping cen-ter.
two major hotels and complexes of
office and housing-should increase
the city's appeal. Still, Cumings ad-mits.
"I'd be naive to think they have-n't
done great j0bs in Baltimore,
Washington, D.C .• Philadelphia and
New York. We have to run just to keep
up.
And what keeps a CVB running'?
Cun;ings says the secret is that it must
hl' alkquatdy funded-"you can only
do so much with mirrors"-and it must
he inrHwativc.
Input on innovation
lnnovatiPn is the watchword at many of
today·s bureaus. The more innovative a
CV B. the more funding dollars it can
drum up and the more creati\·e the serv-il'es
it can offer.
At the New York Convention & Vis-itors
Bureau. president Charles Gillett
doesn't glow over the organization's
$J.2-million budget. "I really don't
feel gc11)d ahout that, .. he says. 1111>-
MC I'm particularly interested in ________________ _
Galveston C<HIVt'nti<>n
& Visitors Burcnu
llOO Seawall Boulcvnr,l
Galvt>ston, T ~xas li <;<;l)
40Q-i61-4311
1\:arr:e·-------------------------AJ.Ircss, _______________________ _
Citv _____________ State= ____ Zip ____ _
Circle #25 on Rl"adPr !=:PrviN• ,..,.~,.
I'
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Reproduced from the Boise State University Library, Special Collections. MSS 250
., . •
~
While in a city of 100,000-plus rooms
and 75 percent aver.age occupancies.
the bureau could probably do some
laurel-resting, thl! philosphy her~: is
·'don't take the city for granted."
Gillett says, "We're not sitting and
waiting for the business to come to us."
Sales blitzes, for example. onl·e exe-cuted
every three or four years, now arc
annual events.
In order to raise bucks for the bureau,
Gillett ha:-. hcen busy con\'in~.:ing mem-
. bcrs that what'~ good for the Apple i~
\ good fur the orchard. "When I fir~!
· came to the department," he says, "'the
hotels \\ere giving as much as 90 per-cent
of our total private fund~. Now
they're contributing about a third of the
total. You've got to go out and nm-vince
the banks, department stores,
newspapers, etc., that it's wunh their
while to be m~:mbcrs. Take The New
York Times. When you host a show.
that's good for the city's economy in
general. But the Times can put ~lut a
special section related to the show and
sell advertising against it. Thus. they
have a direct and indirect stake. You
have to show businesses that.
"People say that a bureau shouldn't
be involved in fund-raising-th:1t it
should just be selling the city-hut both
activities go hand in hand."
In its quest for new business, the
Albuquerque Convention & Visitors
Bureau has become both innovative
and scientific. By scrutinizing market
segments on its new computer system.
the bureau has isolated and identitied
potential business.
"First, we start with the 'natu-rals.
· " explains LaMar Williams. di-rector
of marketing for the bureau.
which has a budget of $1.6 million and
a staff of 23 (including thret: salespeo-pk).
"The 'naturals' are the meetings
we feel belong to us. For example.
high-tech fim1s or associations might
come to Albuquerque because of all the
research and development facilities
here.
"Then we further segment into the
medical. engineering, association. cor-porate
and events areas." W1lliams
says events. in particular, receive
special emphasis in the CVB's new tar-geted
marketing approach; an events-servicing
division carefully examines
ways to generate leads. As an exampll!,
Williams recalls the recent lntcrnation-
CVBs ON THE MARCH
"People say that a bureau
. shouldn't be involved in
fund-raising-that it
should just be selling the
dty-but both adivities
go hand in hand."
al Arabian llorse Show fin;~b in Alhu-querque:
"We looJ...cd at the impor